WASHINGTON, DC -- (Marketwire) -- 08/20/12 -- Avascent's Jon Barney and Steve Ganyard will present the business case for a new strategic approach to global defense offsets at the Global Offset and Countertrade Association [GOCA] and the Defense Industry Offset Association [DIOA] Fall 2012 Conference to be held in Brewster, Massachusetts on September 9-12, 2012.

"Aerospace and defense companies face an unprecedented challenge as the foreign markets that are essential for topline growth impose new offset requirements that are stricter, larger, and more complex than ever before," Barney noted. "We believe the current paradigm is broken. We are helping our clients change offset obligations from a tactical burden to a strategic opportunity."

The two will be presenting the results of an Avascent analysis that suggests governments will have imposed $500 billion in global offset obligations on foreign companies through 2016. This challenging environment, however, creates a unique opportunity for forward-thinking companies and executives. In this vein, Avascent has teamed with Fleishman Hillard to work with companies that see the value in evolving offset obligations from difficult compliance issues to long-term growth and revenue development tools.

ABOUT AVASCENT
Avascent (www.avascent.com) is the leading strategy and management consulting firm serving clients operating in government-driven markets. Working with corporate leaders and financial investors, Avascent delivers sophisticated, fact-based solutions in the areas of strategic growth, value capture, and mergers and acquisition support. With deep sector expertise, analytically rigorous consulting methodologies, and a uniquely flexible service model, Avascent provides clients with the insights and advice they need to succeed in highly dynamic customer environments.

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