|By Business Wire||
|August 30, 2012 03:00 AM EDT||
CSR plc (LSE: CSR; NASDAQ: CSRE) today introduced the SiRFatlasVI™ infotainment SoC, the latest generation of the company’s value-leading navigation, multimedia and connectivity solution for creating high-performance, mainstream in-vehicle infotainment systems and mobile Internet and portable navigation devices. The SiRFatlasVI SoC enables manufacturers to rapidly develop and bring to market exciting new OEM and aftermarket products that are able to run multiple functions at the same time for an exceptional user experience.
“Thanks to the significant performance improvements we’ve made in the SiRFatlasVI platform, it’s now possible for a driver to utilise 3D navigation or make a hands-free phone call while passengers watch a movie, listen to music and surf the web from their laptops via Wi-Fi®, and we believe we are the first to deliver this capability to this price category,” said Anthony Murray, Business Group SVP, CSR. “With SiRFatlasVI, CSR has once again established a new price/performance benchmark for mainstream infotainment solutions, and with our local R&D and support centers, we are best-positioned to help customers get to market quickly to take full advantage of their market window with relevant and differentiated product offerings.”
What’s New in the SiRFatlasVI SoC
The SiRFatlasVI SoC offers 3x CPU, 3x graphics and 6x multimedia performance improvements over the previous SiRFatlasV™ chip at virtually the same BOM cost. These performance improvements will enable the driver to experience more fluid user interfaces, richer map graphics, and concurrent navigation and media playback.
The SiRFatlasVI SoC integrates a high-sensitivity multi-satellite GNSS engine that supports the four major global navigation systems: GPS and GLONASS™ today; Galileo® and Compass™ (with a simple software upgrade) when these systems are operational. The multi-satellite GNSS support offers flexibility and improved satellite acquisition and location tracking in challenging situations like urban canyons.
The integrated ARM Cortex™-A9 application processor produces up to 2500 DMIPS, which enables advanced applications and multiple OS’s. It is supported by an ARM NEON™ multimedia accelerator, which is designed to boost multimedia performance by 30 to 40 percent and enables up to 720p decode. Customers can choose to utilise either the new POWERVR® 3D graphics accelerator core or rely on the 2D core as a low-cost option.
The integrated memory controller supports 16-bit DDR3/DDR3L and DDR2 memory technology. The SiRFatlasVI SoC supports 60-bit ECC NAND as well as direct boot from SDXC, SLC NAND flash and managed NAND. DDR3 and NAND offer lower total BOM cost, as well as other integrated peripherals.
Extensive integrated I/O and analog functionality, including two USB ports, UART/I2S/SPI/I2C, camera and touch screen interfaces and an audio codec, round out the SiRFatlasVI solution.
CSR Platform Advantages
The cost, performance and time-to-market advantages afforded by CSR’s SiRFatlasVI device are the direct result of the robust platform solution CSR has developed based on its Synergy™ technology. With the SiRFatlasVI infotainment platform at its core, this platform enables customers to more quickly and easily develop a complete product based on key CSR location, multimedia and connectivity solutions and supporting software at a highly competitive BOM cost.
In addition to the robust integrated quad-GNSS engine, graphics and multimedia hardware accelerators, ARM Cortex™-A9 processor and other capabilities of the SiRFatlasVI SoC, the CSR platform offers the ability to easily add industry leading CSR Bluetooth®, Bluetooth low energy, Wi-Fi and Wi-Fi Direct® wireless connectivity offerings, as well as the CSR3000™ series GNSS RF front end. The CSR hardware platform is supported by an extensive array of proven software components, including SiRFDRive® and SiRFDiRect™ dead reckoning, SiRFInstantFix™ extended ephemeris, multimedia player, Bluetooth stack and profile, Wi-Fi driver, aptX® audio codec, CVC™ echo cancellation and noise suppression software.
CSR pre-integrates and pre-optimises these hardware and software components for each customer, ensuring not only better performance, but also significant savings in development time as a result of customers not having to do the hard work of integrating and optimizing these diverse technologies themselves. On top of all this, customers are able to receive support for their entire solution from a single vendor, directly from their local CSR R&D group.
Availability and Pricing
The SiRFatlasVI SoC supports Windows CE® 6.0, Android® 4.0 and Linux® operating systems, and is sampling to lead customers now. Production quantities are expected to be available in industrial and automotive BGA packages with fully qualified BSPs by the middle of October. Please contact CSR for pricing information.
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVCTM audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, YouTube or follow us on Twitter at twitter.com/CSR_plc
CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the SiRFatlasVI infotainment SoC, and their performance characteristics in in-vehicle infotainment systems and mobile Internet and portable navigation devices, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘can,' ‘enable,' ‘designed to,' ‘offers,’ and other similar expressions regarding the performance characteristics of the SiRFatlasVI infotainment SoC, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of the SiRFatlasVI infotainment SoC or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR
Wi-Fi® is a trademark of the Wi-Fi Alliance.
Other products, services and names used in this document may have been trademarked by their respective owners.