|By Business Wire||
|August 30, 2012 05:00 AM EDT||
Mobile, social technology could be the key to achieving the Aristocrat Group Corp.’s (OTCBB: ASCC) mission to deliver powerful, convenient new tools to educate on-the-go moms via Apple (NASDAQ: AAPL) devices such as the iPhone and iPad.
This week, the company began organizing a new focus group of pregnancy and parenting educators to identify and target knowledge gaps among new mothers that ASCC can fill with engaging mobile applications.
“There is a wealth of critical information for new mothers to learn and discover, including details on breastfeeding, post-partum depression, multiple births, miscarriage, adoption, methods of delivery and so much more,” said ASCC CEO Cindy Morrissey. “We want to provide moms with easy-to-use digital resources they can access to prepare themselves for a lifetime of parenting.”
The education focus group will help the company to incorporate the most requested and in-demand education resources into its forthcoming digital products, assisting young mothers with their new realities and capitalizing on the booming $80 billion baby business in the U.S.
The Aristocrat Group is currently formulating curriculum for several different styles of motherhood education. The company is working to create useful mobile and social platforms for education, support and discussion related to women’s issues and lifestyles to be presented in a format accessible to women at times convenient to fit their schedules.
The company is developing new concepts to compete in the increasingly lucrative motherhood services industry alongside Natus Medical Inc. (NASDAQ: BABY), Mothers Work, Inc. (NASDAQ: DEST) and Children's Place Retail Stores, Inc. (NASDAQ: PLCE).
For more information on ASCC’s motherhood services initiative, please visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter at www.twitter.com/AristocratGroup.
About the Aristocrat Group
The Aristocrat Group Corp. (www.aristocratgroupcorp.com) is a women’s lifestyle company that aims to make the transition into parenthood smoother and more rewarding than ever before. Our smart growth initiatives will position us as the premier resource for prenatal and postpartum resources. For more information on our business plan, please visit www.aristocratgroupcorp.com/investors.html.
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