Useful Social Media, the leading business intelligence company on corporate social media use, today announced the leading brands who will join their flagship two day European summit in November. Over 100 large brands from across Europe will gather in London to discuss how to embed social media across all of your business functions: to strengthen your brand, increase efficiency and see the return on your resource investment.

According to the state of corporate social media report (2012) social media represents a growing opportunity for business to directly engage with their consumers and maintain customer satisfaction. The phenomenal growth of social media activity has meant it is crucial to have a solid strategy in place so you can maintain reputation and customer relationships.

This growth has meant that social media is continuing to become an integral part of corporations and it will continue to grow as platforms of social media increase. Companies now understand that social media is becoming ever more business-critical.

The one-stop shop for everything social media focuses on all key social media issues that corporate practitioners need to know. Leading executives from the US and Europe will share social media best practice including engagement and relationship building, how to enhance brand loyalty and boost further sales, how to incorporate commerce into your social media strategy and much more.

48% of last year’s attendees were directors or above with 71% of these corporate. Past attendees include: Danone, DONG Energy, Unilever, Virgin, Royal Bank of Scotland, Diageo, Jaguar Land Rover, Intel, P&G, Nokia, Shell, Pokerstars, Dassault Systems and many more.

*American Express* *SAP* *BBC World* *GSK* *ODEON* *Siemens* *Microsoft* *Cineworld* *Pfizer* *LEGO* *Living social* *Caterpillar* *Shop direct* *CME Group* *DHL* *JUST EAT* *BAE SYSTEMS* *Intuit* *Betfair* *Deutsche Bank* *Royal Mail* are all scheduled to speak at the event.

For more information about the conference this November 6-7 London visit
www.usefulsocialmedia.com/europe