|By PR Newswire||
|August 30, 2012 09:07 AM EDT||
AUSTIN, Texas and BERLIN, Aug. 30, 2012 /PRNewswire/ -- ShowStoppers and Messe Berlin today announced that ShowStoppers will produce the official press events for the next three years at IFA, the global tradeshow for consumer electronics and home appliances that moves markets and inspires buyers.
The companies renewed their exclusive partnership for ShowStoppers events at IFA 2013, 2014 and 2015 as ShowStoppers @ IFA 2012 prepares to preview new consumer electronics and home appliances for work, home and play from nearly 50 companies to more than 850 journalists and analysts who preregistered to attend – new records.
Startups and industry leaders exhibiting at the fifth-annual edition of ShowStoppers @ IFA include Aiptek, CTIA, devolo, DisplaySearch, Emporia Telecom, Eton, Ford Motor Co., Gear4, Hewlett-Packard, HGST / Western Digital, the HomePlug Power Alliance, HYPER / Sanho, Improv Electronics, INRIX, interactive scape , iRobot, Jabra, Koubachi, LifeProof, Liquid Image / Zocker Toys, Mass Fidelity / Sonic Union, Monster Products, mophie, Otterbox, Parallels, Philips / uWand, Plantronics, Samsung / mSpot, Sennheiser, Speck Products, Stream TV Networks, TDK Life on Record / XtremeMac / Imation, Texas Instruments, Thomson / RCA, TOSY Robotics, Wrapsol, X-Rite / Pantone, ZAGG and Zensorium.
"Starting in 2008, IFA and ShowStoppers created a successful way for innovators and industry leaders to meet the press at IFA," said Jens Heithecker, executive director of IFA. "Together, we have created a platform that sells booth and meeting space on the exhibit floor, integrated with a press event that enables companies to score coverage, make new business connections, promote brand, and open new markets."
ShowStoppers will also support the IFA Global Press Conference t – an exclusive global media event where IFA and key exhibitors preview their products and strategies for 300 journalists invited from Europe, Asia, the America and Asia.
"This is a terrific, dynamic collaboration built around spotlighting for exhibitors, trade visitors and journalists the technologies that introduce at IFA," said Steve Leon, partner, ShowStoppers. "The consumer electronics and home appliances industries are global. Many products are introduced at IFA months before they hit the United States and Asia. That drives news coverage and innovation."
IFA is the world's most significant consumer electronics and home appliances tradeshow. The event has become the premier venue for global product introductions and business development. This year's IFA is again expected to host more than 1,400 exhibitors from 50 countries.IFA is organized by Messe Berlin and owned by Gesellschaft fur Unterhaltungs und Kommunikationselektronik (gfu). Messe Berlin produces regional, national and international trade shows, exhibitions and conventions. gfu is the Association for Consumer and Communications Electronics.
Now in its 20th year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe, Japan and India. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to help generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others, and the official press events at IFA, NAB, Sandbox Summit and the CEA LineShow.
To exhibit at ShowStoppers events, contact Dave Leon, director of sales, +1-845-638-3527.
Nicole von der Ropp
IFA Press Officer, Messe Berlin GmbH
+49 (30) 3038-2217