| By PR Newswire |
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| September 3, 2012 12:53 PM EDT |
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SAN RAFAEL, Calif., Sept. 3, 2012 /PRNewswire-USNewswire/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ Marin will hold a rally and news conference in front of the Albert Park area 7-Eleven in San Rafael. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of Alcopop-Free Zone™ Marin.
(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO )
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What:
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Rally, News Conference, March, and City Council Meeting
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When:
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Tuesday, September 4, 2012, 5:30 p.m.
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Where:
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703 B Street, San Rafael, CA 94901
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Who:
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Supporters Include:
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- Albert Park Neighborhood Alliance
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- Families for Safer Schools
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- Marin County Advisory Board on Alcohol & Other Drug Problems
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- Marin County Dept. of Health & Human Services Prevention Hub
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- Marin County Pharmacists Association
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- Novato Blue Ribbon Coalition for Youth
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- Pharmacist Planning Service, Inc.
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- Santa Margarita Neighborhood Association
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- San Rafael Community Coalition
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- Sober Living in Mill Valley
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- Twin Cities Coalition for Healthy Youth
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- YMCA – Marin County Youth Court
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- Youth Leadership Institute
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Why:
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Youth-attractive alcopops, or flavored malt beverages (FMBs):
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- Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
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- Are packaged in brightly-colored cans, similar to energy drinks
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- Are priced low enough to effectively target underage drinkers, especially young women
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- Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
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- In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
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- Encourage underage consumption which leads to serious alcohol-related harm
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Media Availability:
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For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492
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More Information:
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www.AlcopopFreeZone.us
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Contact:
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Michael Scippa 415-548-0492
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Jorge Castillo 213 840-3336
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SOURCE Alcohol Justice
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