|By PR Newswire||
|September 5, 2012 12:00 AM EDT||
SAN RAMON, Calif., Sept. 5, 2012 /PRNewswire/ -- Fever-Tree, the world's first premium line of mixers, announces the addition of Naturally Light Ginger Beer and Sparkling Lemon to its internationally recognized portfolio. Imported by Brands of Britain, LLC, based in San Ramon, California, both mixers are now nationally available at select bars, restaurants and retail outlets, as well as online through Amazon. The launch of Fever-Tree Naturally Light Ginger Beer and Sparkling Lemon continue the brand's commitment to building better cocktails by providing a dynamic range of premium quality mixers. The two new installments join Fever-Tree's award-winning portfolio, including: Indian Tonic Water, Naturally Light Tonic Water, Mediterranean Tonic Water, Club Soda, Bitter Lemon, Ginger Ale and Ginger Beer.
At 60 calories per serving, Fever-Tree Naturally Light Ginger Beer contains 42 percent fewer calories by sweetening with natural fruit juice, instead of cane sugar. While still featuring the same high-quality ginger used in Fever-Tree's signature Ginger Beer (fresh ginger root sourced from the Ivory Coast and Cochin, India), Fever-Tree Naturally Light Ginger Beer is the cocktail-enthusiast's low-calorie alternative for mixing with the same bright, spicy, long-lasting ginger taste that artisan ginger beer cocktails deserve, without sacrificing taste.
"Fever-Tree's foundation has been and continues to be rooted in providing premium all natural mixers for the evolving needs of mixologists and consumers alike," said Charles Rolls, co-founder of Fever-Tree. "We recognize that there is a growing audience looking for lower-calorie options, which has led to the development of Fever-Tree's 'Naturally Light' additions, including our latest, Fever-Tree Naturally Light Ginger Beer, a thoughtfully developed, all-natural, lower-calorie product that maintains the same high standards as the rest of our premium line."
In tandem with the launch of Fever-Tree Light Ginger Beer, Fever-Tree is also pleased to announce the U.S. introduction of Fever-Tree Sparkling Lemon, a refreshing, highly carbonated lemonade that adds a versatile complement to cocktails calling for an effervescent citrus tang. By blending real lemons, soft spring water and sfumatrice extracts of lemon from Sicily, Fever-Tree Sparkling Lemon has a uniquely fresh, zesty aroma with a natural sweetness and a crisp, clean finish.
Fever-Tree is a full range of premium cocktail mixers developed to fill the void in the mixer category for a high-quality, all-natural mixer that allows the flavors of top-shelf spirits to shine through. Fever-Tree mixers are made with the best all-natural ingredients, sourced from small specialty suppliers around the world. No artificial flavors, colors or ingredients are used in any Fever-Tree product. The artisan-crafted line is produced in single-serving, recyclable glass bottles to ensure freshness and fizz each time a bottle is opened. High carbonation aids in delivering subtle botanical aromas.
Fever-Tree Naturally Light Ginger Beer is available in a 500ml bottle with a suggested retail price of $2.99, and Fever-Tree Sparkling Lemon is sold as a 4-Pack (4 200ml bottles per 4-pack) for a suggested retail price of $5.99.
Calhoun & Company Communications
SOURCE Fever Tree