SYS-CON MEDIA Authors: Pat Romanski, Nikita Ivanov, Yeshim Deniz, Elizabeth White, Sean Houghton

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Ryder Cup Team USA Complete as Mercedes-Benz Readies its Rides For Medinah

MONTVALE, N.J., Sept. 5, 2012 /PRNewswire/ -- Now that the Ryder Cup team is complete with Captain Davis Love III choosing his final four picks, it's time to make history – a subject that golf and one of the sport's biggest global supporters Mercedes-Benz know quite well.   Mercedes-Benz, the inventor of the automobile 126 years ago, is gearing up to produce a fan experience at the Ryder Cup like no other including a hole-in one challenge and a PGA Performance Center highlighting the very best in technology from both the automotive and golf industries. The 6,000 sq. foot fan experience is complete with state-of-the-art g-PUTT technology for fans to test their putting prowess and a display of 2013 vehicles including the all-new GL-Class and the Concept Style Coupe. 

"The Ryder Cup showcases the best professional golfers in the United States and Europe while Mercedes-Benz is showing the best cars on the road right alongside them," said Bernhard Glaser, vice president of marketing for Mercedes-Benz USA.  "We are providing a backdrop that allows spectators to be inspired by cars with fascinating design while challenging them with golf experiences that enhance excitement and enthusiasm for the game."

The 2013 redesigned GLK will serve as the vehicle to win for those Ryder Cup spectators wishing to test their skills on the Performance Drive Hole-In One Challenge.   Located just inside the main gate is the 16th hole on Medinah #1, a 150-yard par 3 with a green positioned over water.  Open to all those attending the Ryder Cup, each guest can take one shot per day from Thursday-Sunday.

Beyond showcasing the all-new 2013 GL-Class and SL-Class, golf enthusiasts will be immersed in an educational golf experience at the PGA Performance Center, including complimentary putting analysis from a PGA Professional using the same system favored by professionals, or swing simulator that uses strobe photo to capture every aspect from address to follow through. 

Car enthusiasts will also have the chance to imagine what is next for the future of Mercedes-Benz vehicles by getting a glimpse of its Concept Style Coupe, a 4-door coupe that is expressive and powerful in its design.  Technical highlights include striking headlamps featuring innovative indicators, a new four-cylinder turbocharged gas engine with 211 hp and 4MATIC all-wheel drive system.  Overall, the Concept Style Coupe is a rebel with its sporty breathtaking proportions and aggressive stance that are unique in many ways to give this coupe its unmistakable look. 

On Thursday, September 27th from 2-3pm, the PGA Performance Center hosts an autograph session with Mercedes-Benz ambassador Bernhard Langer, a member of the World Golf Hall of Fame and eleven European Ryder Cup teams. 

For the past twenty years, Mercedes-Benz has supported golf through its involvement in professional and amateur tournaments across the globe.  The company is an Official Patron and the Official Vehicle of The PGA of America and an Official Patron of the Ryder Cup and an international partner of The Masters.  Mercedes-Benz is also the official vehicle of The Open Championship and the creator of the Mercedes Trophy, a worldwide series of tournaments in its 23rd year played by 60,000 amateur golfers across 60 countries.

About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S.  More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.  For full bios and photos visit the MBUSA Media Site, www.media.mbusa.com

SOURCE Mercedes-Benz USA

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