PHOENIX, AZ -- (Marketwire) -- 09/06/12 -- For many online marketers the success of an online marketing campaign is determined by a "proof is in the pudding" mentality. However, online marketing practices are incredibly diverse, thus creating a large pool of data that many marketers look to for analysis. UWCCorp, an educational resource regarding online marketing, explains that learning how to interpret available data is just as important as learning how to market on the Internet in the first place. A recent article from Entrepreneur addresses this issue, by noting three of the "most important online marketing metrics to monitor." In an effort to help users reduce time spent on online marketing activities, UWCCorp reviews these tips.

According to the article, many online marketers pay attention to the wrong analytics to determine whether or not a campaign is successful. These include use of the PageRank toolbar, analyzing top 30 rankings and tracking the number of daily visitors. UWCCorp notes that while having a sense of statistics is important, it is essential to understand how certain numbers translate into sales. With the same belief, Entrepreneur states that all online marketers develop a routine to track conversion rates. It explains, "Whether your goal is increasing online sales or simply educating website readers about a certain topic, have a method for tracking conversion rates -- the ratio of website visitors who convert from visits into desired actions, such as signing up for a newsletter or making a purchase." While there are paid services that can help track conversions, UWCCorp recommends Google Analytics as a dependable and free way to assess such data.

Another metric that the article focuses on is the "backlink profile" of a business. It observes that if a company has "bad" backlinks throughout its content, it may get penalized by search engines under strict algorithm updates. As an instruction guide for SEO practices, UWCCorp explains that all online marketers should make sure their backlinks are natural sounding to ensure positive search results.

The third metric that Entrepreneur recommends all marketers to monitor is that of "visitor engagement." This metric can be tracked through the average visitor time spent on the website, bounce rate and number of social media shares. UWCCorp reviews these methods and explains that businesses should create unique and compelling content and expand one's social media presence to ensure constant engagement from consumers.

ABOUT:

UWCCorp is a resource for small business owners who wish to increase their online presence through ecommerce and online marketing practices. Using expert industry knowledge, the web site is able to offer an array of course work that focuses on several elements of online marketing. These areas include lessons on topics such as web design, social media marketing, and search engine optimization. One of the most unique features of the company is that it offers a curriculum that can be learned during the user's own time and at their pace for convenient and comfortable learning.

Visit www.uwccorp.com for more information on available courses.