According to a recent study by the research firm IPR, Smartphone Feature Analysis: an Application of ABYO, the pending release of iPhone’s next version and the introduction of Windows 8 will reinvigorate an already highly competitive smartphone market. Android device makers will be required to respond by retooling smartphone feature sets, lowering prices and providing options that are more flexible.

IPR’s feature analysis highlights Android and Windows 8 vulnerabilities by assessing study participants’ willingness to pay for certain smartphone features. The study results allow researchers to estimate exactly how many people would desire a particular feature at a particular price. The iPhone, which already possesses some of the most desirable attributes such as high-resolution display, is rumored to include an even larger screen with greater resolution in its next release. Windows 8 has also aggressively positioned for the next generation of expected features at anticipated lower price points.

The IPR study illustrates that, although price sensitivity will always be a factor in purchase decisions, smartphone features have become a critical component of a buyer’s willingness to pay. Those leaning toward an iPhone are less likely to switch to Windows 8 or Android phones. IPR’s current smartphone research validates that it will take lower price points to maintain and expand the current client base of the Android market.

IPR Provides Guidance for Winning in Highly Competitive Markets

Cutting-edge primary research, market sizing, product assessment and positioning, competitive mapping, strategy development and execution are just a few of the offerings available from the multi-disciplinary, industry knowledgeable team at IPR.

You will not get cookie-cutter research or wholesale recommendations that could be repurposed for your competitors. IPR provides custom, proprietary information only for you to act on or to validate what you already are poised to do. You will also have the comfort of knowing you will be among other leaders of industries that depend on IPR for their market insights, forecasting accuracy and strategy development.

For more information, please access a complimentary copy of IPR’s Smartphone Feature Analysis or visit www.iprcorp.com.

Since 1978 International Planning & Research (IPR) has provided high quality, cost-effective custom research enabling enterprises to solve the most complex business challenges in today’s global economy. The IPR team collaborates with clients in developing actionable solutions, specific to their business. Primary and secondary research, combined with proprietary databases, enables us to provide clients with accurate economic and market forecasting for sustainable strategic positioning. Whether your organization needs a fresh market perspective to initiate or validate its growth strategy, product positioning and pricing, or to prepare for an enterprise transformation, our team of experts can help. IPR has assisted some of the world’s leading MNCs including Adobe, Apple, AT&T, Autodesk, Canon, Dell, Epson, Facebook, Google, Hewlett-Packard, IBM, Microsoft, NCR, Samsung, Unisys, and Western Union.