ChannelAdvisor, a global e-commerce software provider that helps retailers be seen and sell more across online channels, today announced its 2012 Autumn Release that introduces enhanced Repricer technology, a new feature to manage Google Product Listing Ads and multiple improvements to its Marketplaces solution. The 2012 Autumn Release is tailored to help retailers find success across global e-commerce channels and to give ChannelAdvisor customers a distinct competitive edge.

The Autumn Release provides enhancements to ChannelAdvisor’s Repricer, a feature that offers rule-based price adjustments on Amazon. By improving the functionality of the Repricer technology, retailers are now able to implement more profitable strategies by repricing their most important products at faster frequencies. Unlike other repricer tools in the industry, ChannelAdvisor’s enhanced feature includes predictive capabilities that enable retailers to test each individual product in real time to gauge performance, and then make adjustments accordingly.

“Price is one of the determining factors in winning the Amazon Buy Box, so we have made some powerful changes to our Repricer technology,” commented Link Walls, director of product management at ChannelAdvisor. “With the ability to employ advanced strategies, the Repricer is helping our customers succeed and be more profitable on Amazon.”

In advance of Google Shopping’s release in APAC, ChannelAdvisor’s Autumn Release includes new technology to help retailers overcome the challenge of managing and optimising Google’s Product Listing Ads (PLAs), which are the foundation of the forthcoming Google Shopping program. Combining the power of ChannelAdvisor’s industry-leading feed management software with reporting and optimisation tools specific to PLAs, this new offering provides retailers a unified platform to manage this important channel. Further, this solution will help create an advantage for ChannelAdvisor retailers in the Asia-Pacific region.

“Google is one of the most successful global channels for our customers, and the launch of Google Shopping presents an exciting opportunity for us,” commented Scot Wingo, CEO of ChannelAdvisor. “Our experience in the industry and established technology allowed us to respond to the new Google Shopping program with a powerful feature that will help retailers be strategic and capitalise on this new program far in advance of their local competitors.”

ChannelAdvisor has also augmented its Marketplaces solution to provide retailers additional support for established marketplaces like eBay and Trade Me in New Zealand, as well as new and emerging marketplaces such as Newegg, Sears, OneStopPlus.com and Best Buy in the United States. Retailers will benefit from a variety of enhancements such as new functionality that enables a more efficient listing process for their products.

For more information on ChannelAdvisor’s 2012 Autumn Release, please visit: http://www.channeladvisor.com.au/autumn-release-2012/.

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About ChannelAdvisor

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase the scale and profitability of their global sales through dozens of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor leverages a single inventory feed to more efficiently list and advertise products online, connecting suppliers with shoppers to increase sales. Billions of dollars in sales are driven through ChannelAdvisor every year, and thousands of customers such as Harvey Norman, Reader’s Digest, oo.com.au and CrazySales.com.au depend on ChannelAdvisor to substantially grow their businesses.