|By Business Wire||
|September 7, 2012 05:59 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/r2mvq9/china_consumer_ele) has announced the addition of the "China Consumer Electronics Report Q3 2012" report to their offering.
The China Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on China's consumer electronics industry.
BMI expects the China consumer electronics market will grow by around 9% in 2012, which represents a moderation compared with 2011. Despite signs of an economic hard landing, Chinese retailers appeared to be optimistic about the outlook for increased sales of flat-screen TV sets and other consumer electronic products in 2012.Vendors will look to newer technologies such as Smart TVs; LED TV sets, which were expected to comprise around 50% of flat-panel sales in 2011; and 3D TV sets, forecast at around 10-20%, to drive sales. A second phase of the government's rural consumer electronics subsidy programme drove sales of computers, flat-screen TV sets and other products in H211. Electronics vendors and retailers were expanding and adjusting strategies to take advantage of this opportunity.
Headline Expenditure Projections Computer hardware sales: US$71.9bn in 2011 to US$79.6bn in 2012, +11% in US dollar terms. Forecast downwardly revised in US dollar terms, due to macroeconomic factors, but smaller towns and rural areas will drive growth, along with replacement of desktops with notebooks. AV sales: US$70.9bn in 2011 to US$78.5bn in 2012, +9% in US dollar terms. Forecast in US dollar terms unchanged, with the main driver being demand for flat-screen TV sets.
Handset sales: US$39.2bn in 2011 to US$41.3bn in 2012, +4% in US dollar terms. Forecast in US dollar terms unchanged, with strong underlying growth rate of mobile subscribers. Risk/Reward Ratings: China's score was 61 out of 100.0. China took 5th place in our latest RRR table, but due to its vast market and rising penetration has potential to rise over time.
For more information visit http://www.researchandmarkets.com/research/r2mvq9/china_consumer_ele