| By PR Newswire |
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| September 7, 2012 08:01 AM EDT |
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Event to be held in Montreal, Quebec
Grocery retailer committed to selling only sustainable seafood products
by end of 2013
BRAMPTON, ON, Sept. 7, 2012 /CNW/ - Loblaw Companies Limited (Loblaw),
the country's largest buyer and seller of seafood - together with
Alexandra Cousteau, National Geographic Emerging Explorer, filmmaker
and granddaughter of Jacques Cousteau - join sustainable seafood
advocates/leaders from the Marine Stewardship Council (MSC), WWF and
high school students for a lively debate on the issues facing our
oceans today and some of the possible solutions.
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What:
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A special event to kick-off a national "Oceans for Tomorrow" in-store
campaign in select Loblaw banner stores across the country to raise
consumer awareness for sustainable seafood. Moderated by well-known
television host, reporter, producer, and environmentalist K (Karine
Lanoie-Brien), four defenders of the ocean come together to answer:
What is the next priority in the fight for sustainable seafood? Whose
responsibility is it?
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Why:
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As the world population grows so does the demand for seafood. With
rising demand comes a larger toll on fish stocks and on marine life as
a whole.
There has been such a decline in the amount of fish in our ocean that
one third of the world's commercial fisheries have collapsed. Research
shows it's not too late but to reverse the damage we have to make
changes now.
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Loblaw is aware of the stakes working with worldwide conservation
organizations to encourage responsible fishing methods and implementing
consumer events to help drive awareness and education.
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In 2009, Loblaw made a commitment to sell only sustainable seafood
products by the end of 2013; visit www.oceansfortomorrow.ca.
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Who:
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Alexandra Cousteau, National Geographic Emerging Explorer
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Alexandra Cousteau is a member of one of the world's most famous
environmental dynasties. Her family has been exploring and explaining
the wonders of the natural world for three generations.
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Nicolas Guichoux, Regional Director, Europe, MSC
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The Marine Stewardship Council (MSC) is an international non-profit
organization set up to help transform the seafood market to a
sustainable basis. www.msc.org
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Marie-Claude Lemieux, Regional Director, Quebec, WWF
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WWF-Canada is committed to the transition to 'sustainable seafood', smart oceans management, and sustainable ocean economies to ensure
that all three of Canada's oceans-Pacific, Atlantic and Arctic-remain ecologically rich and economically prosperous. www.wwf.ca
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Melanie Agopian, Sr. Director, Seafood Sustainability, Loblaw Companies
Limited
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When:
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September 11, 2012
9:45 a.m. - Media registration
10:00 a.m. - Panel discussion and Q&A with high school students
10:50 a.m. - Media interview opportunities
11:30 a.m. - Customer meet and greet with Alexandra Cousteau
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Where:
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Loblaws®, Angus
President's Choice Cooking School
2925 Rachel St E, Montréal
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About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
More information about Loblaw CSR strategies and performance along with
the Company's sustainable seafood commitment can be found online at www.loblaw.ca/csr, www.loblaw.ca/seafood and www.oceansfortomorrow.ca.
Loblaw banner stores include: Loblaws®, Loblaw Great Food™,Zehrs®, Zehrs Great Food™, Fortinos®, Real Canadian Superstore®, nofrills®, valumart®, Your Independent Grocer™, Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy®, ProvigoMD, MaxiMD, Maxi&CieMD, Extra Foods® and more.
SOURCE Loblaw Companies Limited
