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Amazon to Allow Ads Opt-out on Kindle Fire HD for $15 Upcharge

Amazon doesn’t want to drive even more customers Apple’s way

Kindle Fire HD

Kindle Fire HD

Amazon doesn’t want to drive even more customers Apple’s way, so it has done an about-face on its decision to include ads on the lock screen and main home screen of its new Kindle Fire tablets and is letting buyers opt out — for a $15 upcharge. Last week, Amazon introduced a slew of new Kindle e-readers and Fire tablets. All the new Fire tablets featured “Special Offers” that included the ads. In a statement, Amazon has reversed course. “I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15.” Read the full story at PC World.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.