SAN FRANCISCO, CA -- (Marketwire) -- 09/10/12 -- Optimal, Inc., the leading social media advertising and audience data platform, today released the list of the top performing brands on the Optimal Index for August 2012. The Optimal Index is an independent valuation tool that combines fan counts, engagement statistics and global fan valuation to provide a baseline for the value of a brand's social media presence. It is available for free daily at http://optimalsocial.com

Figure 1: Top 25 Growth in Optimal Index (August 1st - September 1st)

Rank         Brand                                    Index Growth
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       1     Coca-Cola                                       1,425
       2     Reese's                                         1,378
       3     Monster Energy                                  1,068
       4     Pepsi                                             948
       5     CoverGirl                                         858
       6     NFL                                               848
       7     CouponCabin                                       819
       8     Aeropostale                                       785
       9     Cheez-It                                          778
      10     Hollister Co.                                     746
      11     ESPN                                              683
      12     Twix                                              675
      13     Dr Pepper                                         668
      14     Dairy Queen                                       668
      15     Olive Garden Italian Restaurant                   653
      16     Baskin-Robbins                                    650
      17     National Rifle Association                        647
      18     Animal Planet                                     639
      19     causes.com                                        638
      20     Best Buy                                          615
      21     ShopAtHome.com                                    602
      22     Sprite                                            589
      23     CHANEL                                            588
      24     American Express                                  581
      25     Abercrombie & Fitch                               574

"The response to our free data tools has been incredible. Available at optimalsocial.com, this suite includes the Optimal Index, brand profiling, audience visualization and expansion tools for social media ad buying," said Jonathan Wood, Senior Director of Product Marketing at Optimal. "Brands need consistent, holistic benchmarks to measure their social media success and the Optimal Index delivers that and more."

One component of the Optimal Index is the raw growth in number of Likes for a given brand. A full list of the top 100 fastest-growing brands for August 2012 both in terms of the Optimal Index as well as fan counts is available at http://www.optimalsocial.com/audience/monthly/

Figure 2: Top 10 Growth in Fan Counts (August 1st - September 1st)

Rank         Brand                      Like Growth
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       1     Coca-Cola                    3,657,691
       2     Target                       2,496,166
       3     Samsung Mobile USA           2,467,663
       4     Amazon.com                   2,182,731
       5     Walmart                      1,670,156
       6     Facebook                     1,485,414
       7     Lancome Worldwide            1,285,742
       8     YouTube                      1,104,701
       9     Kohl's                         925,629
      10     Subway                         893,837

About Optimal, Inc.
Optimal, Inc. provides audience data and analytics to help marketers manage and optimize their social advertising campaigns in real-time. The company is a member of Facebook's Preferred Marketing Developer (PMD) program. The company is based in San Francisco, with offices in New York and Palo Alto. For more information, please visit http://optimalsocial.com

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