|By PR Newswire||
|September 10, 2012 03:07 PM EDT||
ROCKVILLE, Md., Sept. 10, 2012 /PRNewswire/ -- MMG (www.mmgct.com), a full-service global health communications company specializing in clinical-trial patient recruitment and retention, announces the launch of Healthyist, a blog to share perspectives and encourage wide-ranging discussion about public and social health communications and clinical research.
"Recognizing how people are increasingly looking to the web for health and wellness information, we are excited to offer a resource for insights on current trends and topics related to our industry worldwide," said Jeff Goldfarb, vice president of public health programs at MMG. "We look forward to the opportunity to interact with and get feedback from people who are interested in public health and clinical research."
Healthyist visitors are encouraged to engage in discussions with MMG's bloggers. Topics will include mobile and social health tools, global health issues, innovations in public health and clinical research, clinical study participation, health legislation, and related professional conferences, among others.
Healthyist will offer succinct opinions, insights, and experiences relevant to health communications and effecting behavior change to anyone interested in public health and clinical research programs. Shani Taylor, project director at MMG, said, "We hope Healthyist readers will see it as a reservoir of rich, useful and share-worthy information that supports MMG's mission to improve healthy behaviors through public health awareness campaigns and to help advance science by accelerating participation in clinical trials."
MMG, a Ketchum company and part of the Omnicom Group (NYSE: OMC) family, is the premier global health communications company specializing in patient recruitment and retention. With experience in more than 70 countries and across a vast range of therapeutic areas, populations, and study types, MMG provides strategies specially crafted for study teams, patient populations, and the public while delivering the best return on investment for each client.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.