Research and Markets (http://www.researchandmarkets.com/research/tzd7ds/smartphone_market) has announced the addition of Wintergreen Research, Inc's new report "Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018" to their offering.

WinterGreen Research announces that it has published a new study Smartphones: Market Shares, Strategy, and Forecasts, Worldwide, 2012 to 2018. The 2012 study has 345 pages, 105 tables and figures. Worldwide smartphone markets continue to achieve significant growth as devices access the Internet, achieve almost universal penetration, and support machine to machine (M to M) communications. Feature sets continue to evolve.

According to Susan Eustis, lead author of the study, Over one-half of all smartphones in the global market are made by Apple and Samsung. Samsung supplies Apple with some of the components used in the iPhone and iPad, making Samsung a major market participant. Even as Apple defeated Samsung in a patent dispute, the smartphone vendors are not likely to see much change, as they both continue to lead the market..

The study documents the 2011 and H1 2012 quarterly shipments in dollars and units. It provides regional shipment analysis by company, a far more granular look at the industry than is available anywhere else at any price.

Smartphone principal competitive factors include price, product features, relative price/performance, product quality and reliability, design innovation, a strong third-party software and peripherals ecosystem, marketing and distribution capability, service and support, and corporate reputation.

The expanding market opportunities related to mobile communication and media devices include transmission of digital data into and out of the Smartphone. The markets are highly competitive. The competition is expected to intensify significantly.

Companies Mentioned:

- Alcatel-Lucent

- Apple

- Ericsson

- Google

- HTC

- Huawei Technologies

- LG

- NEC Corporation

- Nokia

- Research in Motion

- Samsung

- Sony Corporation

- TCL Communication

- ZTE

For more information visit http://www.researchandmarkets.com/research/tzd7ds/smartphone_market

Source: Wintergreen Research, Inc