ExactTarget (NYSE:ET), a global provider of cross-channel interactive marketing solutions, announced today the pricing of the follow-on public offering by certain of its stockholders of 7.5 million shares of its common stock at a price to the public of $22.50 per share. In addition, certain selling stockholders have granted the underwriters a 30-day option to purchase up to an additional 1.125 million shares of common stock on the same terms and conditions.

The selling stockholders will receive all of the proceeds from this offering. No shares are being sold by ExactTarget.

J.P. Morgan Securities LLC, Deutsche Bank Securities and Stifel Nicolaus Weisel are acting as joint book-runners for the offering, with RBC Capital Markets, Pacific Crest Securities, Canaccord Genuity and Raymond James acting as co-managers.

The offering is being made only by means of a prospectus. A copy of the final prospectus, when available, may be obtained from: J.P. Morgan Securities LLC, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717, or by telephone at (866) 803-9204; Deutsche Bank Securities Inc., Attn: Prospectus Department, 60 Wall Street, New York, NY 10005-2836, by telephone at (800) 503-4611, or by e-mail at prospectus.cpdg@db.com; or Stifel Nicolaus Weisel, One Montgomery Street, Suite 3700, San Francisco, California 94104, or by telephone at (415) 364-2720.

A registration statement relating to these securities has been filed with and declared effective by the Securities and Exchange Commission. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About ExactTarget

ExactTarget is a global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.”