LOS ANGELES, Sept. 12, 2012 /PRNewswire/ -- U.S. based EMV Academy, America's EMV Chip and Pin Migration Experts, and renowned payment industry experts Edgar, Dunn & Company and SCIL, announced today a two day industry workshop that makes the business case for EMV chip and pin adoption and implementation in the United States.

The two-day EMV industry workshop will take place at the Hyatt Champions Resort, Indian Wells, California on December 10 and 11.  An industry panel spearheaded by key industry EMV organizations, including the top four payments associations, issuers and acquirers will kick off two days of business workshops.  Day one will focus on business issues, decision-making and assessment. Day 2 will cover EMV implementation. The event will also include two industry led business panels, one covering roadmap timeframes and challenges and the other featuring a discussion around debit PIN network challenges.

"Recently, there have been a number of structural changes impacting the EMV business case for the US, including: the majority of the world's payment markets have committed to EMV, the costs associated with key elements of the investment required are decreasing, the advent of new mobile technologies and the announced EMV roadmaps from the major payment brands.  As a result, the business case for EMV in the US should be assessed in a new light," noted Jane Cloninger, Edgar, Dunn & Company.  "The Indian Wells workshop will provide this much needed assessment as well as provide an approach for your institution to evaluate your individual business case."

"Even though American Express, Discover, MasterCard, and VISA announced their respective EMV migration roadmaps sometime ago, there is still a tremendous degree of business uncertainty among U.S. card issuers, acquirers and merchants," stated Chalmers.  "Stakeholders are just now starting to understand the demands of the EMV migration roadmaps. We want to start to remove that uncertainty with "hands on" business and technical education that makes for a speedier and more effective migration effort for all."

"This is a first of its kind workshop in the United States, which will address critical business challenges and key implementation strategies," commented Mansour Karimzedah, Managing Director of SCIL. "Attendees will leave the event with the clearer understanding of what is needed to realize the cost, security and revenue impacts of the U.S. adopting EMV."

About the Event:
To register click HERE.  For more information call Stewart Chalmers at 818-681-3588 or stew@emvacademy.com

Event Agenda:
1^st Day Course Outline
Background: EMV Defined
The Approach: An Overview for Credit, Debit and ATM Conversion in the US

• The Benefits:
  • Fraud:  A review of fraud in the US
  • Additional Quantifiable Benefits including PCI, chargeback reduction and other tangible benefits
  • Innovation and the Intangible Benefits
• The Costs:
  • Cards and Terminals
  • Systems Costs
  • Other Costs including operations, training, marketing and other costs
  • Liability Shift
• The Rollout:  How rollout strategies impact the business case

Results – The Business Case for the US Market

• The Industry View
• Case Studies for Likely Scenarios

2^nd Day Course Outline

• Standard Payment Systems Model
• International Payment Schemes/Associations
• Existing Magnetic Stripe Technologies.
• EMV Technology & Standards Overview
• EMV Market Overview
• EMV Impacts on Payment Systems Components.
• Chip Technology Opportunities for other Apps.
• Discuss Business Plans for EMV Implementation (Stakeholders, Budgets, potential delays …etc.)
• Discuss EMV Migration Strategies
• Market dynamics, convergence of EMV, NFC and Mobile Payments driving migration in the USA.

Who Should Attend?

• C-Level Executives, CEO, CFO, COO
• Business Managers
• Operations Managers
• Sales and Marketing Managers

About EMV Academy
To learn more about EMV Academy or to schedule and customize a workshop, visit www.emvacademy.com or contact stew@emvacademy.com

About  Edgar Dunn & Co.
For more information, please visit http://www.edgardunn.com or contact info@edgardunn.com

About SCIL
For more information, visit www.scil.us  or contact info@scil.us.

Stewart Chalmers
Coolhead Group, Inc.
Phone: 818-681-3588
Email: stew@coolheadgroup.com

SOURCE EMV Academy; Edgar Dunn & Co.; SCIL