|By PR Newswire||
|September 13, 2012 04:11 PM EDT||
ELK GROVE, Calif., Sept. 13, 2012 /PRNewswire/ -- Granite Horizon, a provider of Web-based content management solutions, today announced a new Marketing Studio service that helps automate the sales lead development and on-line marketing process.
"The Internet offers marketers a tremendous opportunity to identify and develop sales leads in a number so large as to overwhelm most sales support operations," noted Greg McAvoy-Jensen, Granite Horizon's chief executive officer. "Sales success is the result of how well you manage those lists – qualify your leads, make them aware of you, nurture them through a sometimes extensive sales cycle and anticipate their needs. 'Marketing automation' is a growing category of software that complements the marketing process, providing the ability to consistently manage a higher number of leads, prospects and even customers through the marketing and sales communication processes."
Granite Horizon's Marketing Studio is integrated into the client's existing web site as part of their content management (CMS) platform, McAvoy-Jensen explained. It records contact information from people who visit the site and request information or sign-up for newsletters. That information is shared with the appropriate systems – customer relationship management or email subscription databases, for example. Pre-determined campaigns, schedules and metrics then are applied, with real-time reporting of results to marketing and sales management and other users within the company.
"We see marketing automation as a key component to getting the most out of your on-line marketing expenditures," McAvoy-Jensen noted. "We've designed our Marketing Studio to help harness the power of the new generation of web content management platforms."
About Granite Horizon
Granite Horizon LLC is a development and project management firm focused on implementations of the eZ Publish content management system. Started in 2007, it is one of the largest eZ Publish developers in North America and serves clients on four continents. The company's Granite Horizon In The Cloud is the first U.S. cloud-based offering of the powerful eZ Publish CMS. ( http://granitehorizon.com )
Contact: Greg McAvoy-Jensen, email@example.com, 888-354-6626, ext. 730.
SOURCE Granite Horizon LLC