SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

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Skateboarding Goes Big Into Theaters October 2: Maloof Money Cup World Skateboarding Championships From South Africa

"The Boss," Decenzo, Santiago & Lizard King Among World's Best Pros Battling for World Title: Catch All the Action on the Big Screen

KIMBERLEY, SOUTH AFRICA -- (Marketwire) -- 09/13/12 -- The Maloof Money Cup will be broadcast to movie theaters nationwide for the first time with the "Maloof Money Cup World Skateboarding Championships Event" on Tuesday, October 2 at 7:30 p.m. local time. Showcasing the World Skateboarding Championships pro street finals from South Africa, this in-theater event features competition highlights, behind-the-scenes footage and up-close action that will take fans on an exciting, big-screen ride with the competitors. This special event will also include never-before-seen Money Cup highlights, jaw-dropping tricks and exclusive interviews. The event pre-show will also announce three amateur skateboard winners, chosen out of thousands, who submitted home videos of personal best tricks during the Best Trick Big Screen online contest.

Presented by NCM® Fathom Events, Maloof Skateboarding and IGN, in association with CCS, tickets for "Maloof Money Cup World Skateboarding Championships Event" are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change). The event will be broadcast to nearly 600 select movie theaters across the country through NCM's exclusive Digital Broadcast Network.

"We're excited to answer the demand to bring the World's Greatest Skateboarding Event to millions of fans in the U.S. like it's never been seen before -- on the big screen," said Maloof Money Cup Founder Joe Maloof. "This is an incredible opportunity for fans to experience the intensity and excitement of the contest as the best skaters in the world battle it out for the only world championship title in skateboarding."

Pro skaters competing for the world championship title and $100,000 cash, include Leo Romero, Andrew Reynolds, Justin Figueroa, Nick Merlino, Jack Curtin, Bryan Herman, Lizard King, Collin Provost, Ryan Decenzo, Manny Santiago, Tommy Fynn, Felipe Gustavo,
Ronnie Creager, Garrett Hill, Justin Brock, Sierra Fellers, Jordan Hoffart, Luis Tolentino, Kurtis Colamonico, Chad Fernandez, Axel Cruysberghs, Alex Massotti, Rodrigo Leal, Tomas Vintr, Kelvin Hoefler and Max Genin.

"For the first time ever, action sports fans have the opportunity to experience the finest skateboarders on the planet compete for the title of 'World's Champion' only on the big screen in this exclusive Maloof Fathom event," said Shelly Maxwell, executive vice president of NCM Fathom Events.

About Maloof Skateboarding

About National CineMedia (NCM)

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MEDIA CONTACTS:

Michelle Portillo
NCM Fathom Events
(303) 792-8651
Email Contact

Brendi Rawlin
Limelight PR for Maloof Skateboarding
(619) 546-7488
Email Contact

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