|By PR Newswire||
|September 13, 2012 06:43 PM EDT||
FARMINGTON, Conn., Sept. 13, 2012 /PRNewswire-iReach/ -- There are over 5.6 billion cell phones active in the world today, but LTE subscriptions will make up less than 1% (.8%) of all mobile phone subscriptions by year-end 2012. The availability of LTE on the iPhone 5, as well as other factors, will push LTE adoption to grow to almost 10 percent of global mobile subscriptions by 2017 according to new market research available from GII.
Although LTE subscription penetration in the Asia-Pacific region will remain lower than the global average, two countries in the region - Japan and South Korea - are leaders in LTE adoption, surpassed only by the US in current and expected new subscriptions in the next three years. By 2017 China and Indonesia will be important growth markets. Latin America will also continue to show lower LTE penetration than the global average. We expect almost 7% of mobile subscriptions in Brazil to be LTE by 2017, making the regional giant an important driver of global growth in LTE, despite lower than average adoption.
For an executive summary, to read a full table of contents, or to request a free sample of the full document, please visit http://www.giiresearch.com/report/pr248749-global-lte-subscriptions-reach-802m-by-research.html
Understanding user behavior with smartphones is harder than ever
How much data are users generating, over which networks? Which apps are generating data and how does the quantity of that data vary between Wi-Fi and cellular networks? Who are the consumers who do not use cellular data on their handset? Are OTT apps cannibalizing core voice and messaging spend for these customers? Are non-data-using consumers worth investing in? How can they be encouraged to use data? Who are the heaviest smartphone users? What role do handset types and Wi-Fi have to play in the volume of traffic? How do consumers use Wi-Fi hotspots with their smartphone? What type of hotspots do they use, and how many hotspots? How does usage behavior change when consumers are abroad and which customers are operators capturing/losing?
These questions and more plague mobile service providers, network managers, IT departments, public hotspot owners, app developers, and the whole host of businesses that provide data-driven services to users. This new market research report aims to clear up some of those questions with hard data. Analysys Mason used on-device trackers to gather device usage data from a panel of consumer smartphone users in France, Germany, Spain, the UK and the USA during August and September 2011. In this Report, they describe how consumers use their smartphones and the impact that this has on cellular data traffic, as well as Wi-Fi connectivity.
For an executive summary, to read a full table of contents, or to request a free sample of the full document, please visit http://www.giiresearch.com/report/an245558-consumer-smartphone-usage-data-traffic-network.html
About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
Media Contact: Jeremy Palaia Global Information, Inc., 1-860-674-8796, Press@gii.co.jp
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SOURCE Global Information Inc.