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SOA & WOA: Article

Amazon Demands Fee to Escape Ads

Amazon is using ads to keep the price of the tablets between $199 and $499 less than iPads
By Maureen O'Gara
Article Rating:
September 15, 2012 02:00 PM EDT
Reads:
 2,769

After swinging back and forth like a garden gate in the face of online criticism, Amazon finally decided it would let customers who don't want ads on their widgets opt out if they pay an extra $15 for the new Kindle Fires it brought out last week. Amazon is using ads to keep the price of the tablets between $199 and $499 less than iPads. Ad-free Kindle e-readers cost $20 more. The company claims from its e-reader experience that "very few people choose to opt out." Oh, by the way, it appears the high-end Kindle, due to ship November 20, doesn't have FCC approval yet probably because of the skinny newfangled 4G modem Amazon designed for it.

Published September 15, 2012 – Reads 2,769
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More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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