|By Business Wire||
|September 17, 2012 09:03 AM EDT||
Sense Networks, the original Big Data mobile location company, today announced the industry’s first Retail Retargeting™ solution as part of its AdMatch™ platform, allowing retailers to identify shoppers who have been to their store and retarget these shoppers with timely and relevant mobile ads, to drive customer loyalty. Retail Retargeting also allows retailers to identify and target prospects that are frequently near the retailer’s location and target prospects that meet the retailer’s unique behavioral targeting priorities, helping retailers attract and convert new customers. The AdMatch platform uses predictive location and behavioral targeting to match consumers to the most relevant offers from retailers via mobile display advertising. Sense Networks can reach an audience of 90 million users with six billion location-enabled impressions and its Retail Retargeting solution has the ability to identify shoppers of each of the top 1,000 U.S. retailers.
Unique to competitors that rely on a “ring fencing” approach to target consumers at one point in time, when they are at the retail location, Sense Networks applies machine-learned algorithms to location patterns to build user-based audience profiles that reveal which mobile users are shoppers, and then retarget shoppers when they are no longer in-store. This approach results in up to five times more targeting opportunities. With Retail Retargeting brands have the opportunity to recontact customers immediately after shopping at their location (such as within the next 24 hours), as well as reach shoppers in advance, when they are planning their purchases. Retargeting consumers before they decide their next shopping trip results in higher click-through-rates (CTRs) and increased ROI. Sense Networks is helping retailers retarget shoppers with location and behavioral data, which goes beyond mobile targeting by demographic.
In addition to retargeting current customers, with Retail Retargeting brands looking to reach prospects can select behavioral targeting priorities from Sense Network’s flexible platform of over 1,000 behavioral attributes (i.e. college students or sports fans that live within five miles of a store). Retailers can then target and retarget prospects who are frequently near the store, or shop at competitors' stores, and connect with consumers in advance of their next purchase. With this approach brands are able to reach prospects they can’t normally reach via mobile, and convert prospects away from competitors.
A sample by Sense Networks revealed the top-ranked brands that can benefit from Retail Retargeting. The results showed that up to 30 million users in their mobile network have been in or near the top retail brands in the last month. Retail Retargeting delivers up to five times additional impressions - up to 150 million mobile impressions for the top brands.
Top-ranked premium brands that can benefit from Retail Retargeting in mobile:
|1||Sears||Subway||CVS||Bank of America|
“The power of mobile has yet to be realized. Now with Retail Retargeting brands can understand exactly who they should retarget with a mobile offer based on accurate location and behavioral insights,” said David Petersen, CEO, Sense Networks. “Starbucks knows their demographics in mobile, now they need to know their customers to support loyalty and reach high-value prospects. We’re helping brands identify and retarget their shoppers to help increase loyalty and drive their customers’ purchasing decisions in advance. We’re also helping retailers to identify key prospects based on location and behavior, allowing these brands to capture a greater share of the market.”
While gathering useful insights, user data remains anonymous and is never matched to external data sources that would require knowing a user’s name, address, phone number or email. The location data is abstracted into consumer segments and the raw data is discarded after processing.
About Sense Networks
Sense Networks applies science to generate value from mobile location data. The company adds rich user behavior to location data to deliver actionable, predictive targeting “beyond place.” Sense Networks has a proven technology platform and over six years of experience working at scale with Big Data, processing billions of location points per day. Sense Networks’ AdMatch uses predictive location and behavioral targeting to match consumers to the most relevant offers from retailers via mobile display advertising, while increasing revenue for mobile publishers and keeping users anonymous. Its AudienceSense solution helps publishers better monetize their audience by building predictive, location-centric behavioral segments on their own mobile data. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.