Aptean today announced the availability of the first release of Saratoga CRM for iPad, an application that enables users to access customer relationship management (CRM) information when and where they need it.

“Saratoga customers are gaining another competitive edge today with the release of Saratoga for iPad. Providing employees with access to critical information about clients, prospects, products and contacts no matter where they are, gives organizations a distinct advantage,’’ said Pierre Custeau, executive vice president of CRM Product Management, Aptean. “Saratoga for iPad allows you to quickly implement processes that are unique to the business while leveraging the capabilities of the tablet for a customize user experience that helps the organization stand out.’’

The iPad’s large screen real-estate, ease of use, and portability makes it the ideal device for mobile business users. Saratoga’s CRM for iPad welcomes users with a highly personalized dashboard that displays the most critical information and can be tailored based on the user’s security. End users also have the ability to configure the look and feel of their dashboard.

Saratoga CRM for iPad takes advantage of the iPad’s native features such as the built-in camera and the GPS functionality. The new application also includes full integration with Skype, LinkedIn, Facebook and Google Maps.

Saratoga CRM users are already starting to realize the benefits of the new application. ‘’We see a lot of value in providing Saratoga CRM-enabled iPads to our team,’’ says Misty Whitney, I.T. Manager with ET Horn, ‘’At first we focused the Saratoga for iPad deployments on our sales team, but there’s already interest growing from across the organization.’’

Whitney also says the ease of deployment has been an advantage: ‘’We were able to get the Saratoga CRM for iPad application up, customized, and running very quickly.’’

Saratoga CRM for iPad is available now in the App Store. Terms, conditions and restrictions apply.

About Aptean

Aptean, a global leader in enterprise application software (EAS), gives businesses of all sizes a competitive edge. We empower people and businesses with end-to-end, industry-specific solutions to address complex business challenges more effectively. Our software applications and professional business services enable more than 9,000 customers, in more than 100 countries, to more successfully manage their business. Software built specifically for our target markets, aligned with deep knowledge across vertical industries, allow businesses to satisfy their customers; operate most efficiently; and stay at the forefront of their industry. For more information, visit www.aptean.com.