Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Blue Box Blog, Lori MacVittie, Plutora Blog

News Feed Item

The Magic of FURBY Returns as Hasbro Unleashes an Unpredictable Furry Creature with “A MIND OF ITS OWN”

Almost 15 years after its debut, the iconic FURBY creature from Hasbro, Inc. (NASDAQ: HAS) returns this fall with a “MIND OF ITS OWN” and advanced technology that gives each FURBY an unpredictable nature that will continue to delight and surprise children and fans of all ages.

Almost 15 years after its debut, Hasbro, Inc. reintroduces the magic of FURBY creature as an animate ...

Almost 15 years after its debut, Hasbro, Inc. reintroduces the magic of FURBY creature as an animated friend with advanced technology. Emotional and unpredictable, FURBY expresses its mood through animations in its LCD eyes. The iconic toy is currently available at most major toy retailers nationwide. (Photo: Business Wire)

Already named to hot lists for holiday 2012, the quirky FURBY creature first appeared in 1998, becoming the must-have toy of that holiday season and sparking a collector craze around the world, solidifying its place in pop culture history. Now FURBY, a toy industry icon, returns with advanced technology that delivers a uniquely interactive play experience and introduces this unforgettable character to a whole new generation.

Using a sophisticated blend of robotic engineering and digital programming, Hasbro brings to life an interactive companion that appears to develop one of several personalities based on how it’s treated. Sound recognition technology and touch sensors allow FURBY to experience stimuli from its owner and its environment – feed it, speak to it, tickle it or play music for it – the personality of each FURBY is shaped by these experiences. Play nicely with FURBY and it may develop a sweet personality or pull, shake, and turn FURBY upside down and a mischievous demeanor may evolve.

Emotional and unpredictable, FURBY expresses its mood through animations in its LCD eyes. Tickle FURBY and hearts may appear in its eyes; feed it a hot pepper and you may see fire in FURBY’s eyes. The FURBY creature also communicates through silly phrases, first spoken only in its “native” language, FURBISH. As part of its changing nature, the more a child plays with FURBY, the more English FURBY will start speaking. Each FURBY can also recognize another FURBY; place two side-by-side and they will interact, including dancing together to the same tune or having a conversation.

“We’ve reinvented FURBY with advanced technology that brings a whole new way to play to kids. The personality of each FURBY appears to evolve by the way children play with it, and every unpredictable action and reaction helps make each FURBY seem unique,” said Samantha Lomow, Senior Vice President, New Brand Franchises and Global Brand Leader. “The magic starts the minute FURBY’s eyes light up, and kids – as well as many adults – will have fun anticipating just what FURBY will do next.”

“After a sleek technology upgrade, classic FURBY fun has been enhanced to offer a more interactive and engaging FURBY experience than ever before,” said toy and children’s lifestyle expert Chris Byrne, also known as The Toy Guy®. “Children will be continually amazed and entertained as they nurture FURBY and watch its personality change.”

Owners can enhance their FURBY experience by downloading the free FURBY app, available on iPad, iPhone or iPod touch device at launch and coming to Android devices later this year. Using the app, owners can “feed” their FURBY, and access both a FURBISH to English dictionary, and FURBISH to English translator.

At launch Hasbro will herald the arrival of FURBY with an extensive social media program that allows fans to connect with the brand across numerous online platforms including Facebook, Twitter and Pinterest. For additional interactive FURBY fun, kids can log onto Furby.com to discover FURBY videos, design a virtual FURBY, learn FURBISH and more.

A wide range of licensees will bring FURBY branded products to market across a variety of consumer product categories, including FURBY apparel, accessories, stationery, gift items and other licensed lifestyle products. Fans can also find pint-sized accessories for their FURBY, including chairs, carriers, and more.

The FURBY creature’s return will continue to be celebrated around the world, as FURBY will be available in more than 15 countries globally, including China, Japan, Canada, the United Kingdom and Australia.

Six vibrant FURBY colors will be available at launch, with four additional shades introduced by the end of the year. The FURBY creature, for ages 6 years and up, will retail for approximately $59.99 and will be available at most major toy retailers nationwide and on HasbroToyShop.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com

© 2012 Hasbro, Inc. All Rights Reserved.

HAS-PR

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50410412&lang=en

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...