NEW YORK, Sept. 18, 2012 /PRNewswire/ -- The Mobile Leaders Alliance (MLA) introduces MLA Sessions, an innovative new educational series Set to launch in NY on October 4^th, during this year's Advertising Week.

Last year, global mobile ad spend hit $5.3 billion and, in 2012, smartphone penetration increased nearly 40% year over year. Soon there will be more mobile phones in the world than people and while 83% of startups planned to hire in 2011, 25% of them reported difficulties with recruiting employees and managing talent; making it one of the top five (5) barriers of growth for startups (source: Silicon Valley Bank Startup Outlook 2011).

This intimate classroom experience will provide attendees the opportunity to learn mobile first planning techniques and best practices from seasoned professionals working across the mobile ecosystem. "The demand for marketers to understand the mobile platform continues to grow as mediums converge. MLA Sessions offers an intimate, interactive environment conducive for education and a curriculum typically only found in higher learning institutions. This is a must-attend for media professionals looking to elevate their careers to the next level." –Dan Wittmers, Founder/CEO – Mobile Leaders Alliance

The series takes place at SNR Denton, located at 1221 Avenue of the Americas, 25^th Floor, New York, NY 10020.

Sessions include:

• Holistic Mobile Planning led by Trevor Hamilton of Velti
• Mobile Planning for Social Integration led by David Berkowitz of 360i
• Navigating Mobile Creativity led by Theo Skye of Medialets

Network with the professors and other mobile leaders at a privately hosted cocktail reception to follow at 48 Lounge, directly below the event complex. Every Sessions graduate will receive a certificate of completion and an invite to the official Sessions Alumni group on LinkedIn.

For more information on MLA sessions and to purchase tickets, visit http://nymobileleaders.com and www.mobileleadersalliance.com and follow the MLA at http://www.facebook.com/mobileleaders, www.twitter.com/mobileleaders  

ABOUT MOBILE LEADERS ALLIANCE:

The MLA is dedicated to the continued education and socialization of mobile professionals through local events, newsletters and social media. The MLA looks to create a place for mobile thought leaders to come together and exchange ideas, news, products, apps and more; ultimately bridging the gap between innovation and education.

PR/Media Contact & to RSVP please contact
Elevate My Brand
Laurel Kaufman                                                                                                   
818.263.6213
laurel@elevatemybrand.com

SOURCE Mobile Leaders Alliance