SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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Nintendo Teams Up with Famous Females for New "Play As You Are" Campaign

Consumers in the United States will soon see some famous faces talking about their love for the wide array of games and entertainment options available on Nintendo 3DS and Nintendo 3DS XL hand-held systems. On Oct. 1, Nintendo of America will launch a new campaign called “Play As You Are,” designed to show how all kinds of women and young girls can explore their interests and express their individuality using the portable Nintendo 3DS – whether they consider themselves gamers or not. TV stars Dianna Agron (of Fox’s Glee), Sarah Hyland (of ABC’s Modern Family) and Olympic medal-winning gymnast Gabrielle Douglas are teaming up with Nintendo to showcase how games for Nintendo 3DS provide female players with fun, creative ways to challenge themselves and share what makes them unique.

In this photo provided by Nintendo of America, Olympic gold medalist Gabrielle Douglas gets her head ...

In this photo provided by Nintendo of America, Olympic gold medalist Gabrielle Douglas gets her head in the game during a commercial shoot for Nintendo 3DS and New Super Mario Bros. 2. As a longtime Mario fan, Douglas leaped at the opportunity to team up with Nintendo for her first major product endorsement since the Olympic games.

Each of the three celebrities participating in the “Play As You Are” campaign will show how games for Nintendo 3DS engage their respective interests and personalities:

  • Gabrielle Douglas became a household name after winning two gold medals as a member of the U.S. women’s gymnastics team at the 2012 Olympic Games. She will appear in broadcast advertising and go for a different kind of gold in New Super Mario Bros. 2 (launched Aug. 19), a new hand-held adventure that challenges players to collect mountains of gold coins as they discover new levels, new power-ups and fun multiplayer options.
  • Dianna Agron is not only a music lover like her character on Glee, she is also a dedicated fan, blogger and supporter of visual art. Fittingly, she will be featured in ads for Art Academy: Lessons for Everyone! (Oct. 1). The game lets players of any artistic skill level learn a wide range of painting and drawing techniques that can be applied in real life, from pencils to paints to pastels. She’ll also appear in spots for the puzzle-solving adventure Professor Layton and the Miracle Mask (Oct. 28). Dianna is currently in production on the feature film Malavita, directed by Luc Besson and starring opposite Robert DeNiro and Michelle Pfeiffer.
  • Sarah Hyland is a budding fashionista with a keen eye for clothing trends. Her role as Haley on TV’s Emmy award-winning Modern Family is a great match for her fashion-forward style off-screen. She’ll be seen in ads for Style Savvy: Trendsetters (Oct. 22), which lets players use thousands of items and accessories to create fabulous looks and manage their own customized clothing boutiques. Hyland also will star in a Nintendo 3DS holiday ad featuring Sparkle Snapshots 3D (Oct. 18), an application that lets users take 2D pictures, decorate them with 3D accents and share them with friends.

“These women are all amazing role models with their own unique tastes and talents,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “They know firsthand how Nintendo 3DS can keep them entertained and engaged wherever they go. We think young girls and women of all ages will enjoy hearing what they have to say about their favorite games and activities on Nintendo 3DS.”

From puzzle games to role-playing adventures and everything in-between, more than 126 software titles are currently available for Nintendo 3DS and Nintendo 3DS XL, with more downloadable content added to the online Nintendo eShop every week. In addition to games, consumers can use the system’s built-in 3D camera and applications like Swapnote to connect with friends in creative ways. Nintendo 3DS users can also instantly watch thousands of TV shows and movies on Nintendo 3DS with a Netflix unlimited streaming membership and broadband Internet connection.

Since launching in 2011, the original Nintendo 3DS system has sold more than 19 million units worldwide. Nintendo 3DS XL, which launched on Aug. 19, 2012, has 90 percent larger screens than the original Nintendo 3DS, allowing users to immerse themselves even more deeply into their games and entertainment. Both versions of the system include built-in wireless features such as StreetPass and SpotPass, built-in cameras and the ability to enjoy games, movies and video content in 3D without the need for special glasses.

Remember that Nintendo 3DS and Nintendo 3DS XL feature parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3ds.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wiihome console, Nintendo 3DS and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCubesystems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com, a password-protected site. To obtain a login, please contact Deanna Talamantez at 213-438-8742 or [email protected]. Users can receive instant Nintendo information by subscribing to the site’s RSS feed.

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