SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Return Path's Inbox Monitor Gives Marketers Vital Email Intelligence to Maximize Inbox Placement and Email Campaign ROI

Return Path, the global leader in email intelligence, today announced its inbox placement product, Inbox Monitor, now provides greater visibility into clients’ inbox placement rate (IPR) by incorporating a proprietary panel of nearly two million subscribers in addition to advanced seed list technology. The inclusion of real subscriber data enables senders to receive the most meaningful, actionable intelligence to assess and improve inbox placement issues on an ISP-by-ISP basis. Inbox Monitor is part of the company’s Email Intelligence Suite for Marketers, an innovative suite of products designed to solve email’s toughest measurement and analytics challenges.

Inbox Monitor maximizes inbox placement and campaign ROI by providing timely, actionable intelligence on overall email campaign performance and identifying issues that lower inbox placement. Using both extensive seed data and actual panel data, Inbox Monitor provides the most accurate view available of senders’ ability to reach their customers’ inboxes by showing marketers how their email campaigns performed and how to optimize campaigns going forward to increase inbox placement.

“Email is a critical tool many organizations use to reach their target audiences and whether the email was simply ‘delivered’ is much different than actually being ‘placed’ in the recipients inbox,” said Matt Blumberg, CEO, Return Path. “A delivered email could be stuck in spam or cyber space; Inbox Monitor tells marketers not only exactly whether their email landed in the recipient’s inbox, but, with the addition of actual subscriber data, it also gives them placement data specific to their target audience.”

Additionally, Inbox Monitor offers a customizable dashboard to give marketers access to key information at-a-glance including the ability to track inbox placement status and fluctuations in brand performance.

Key information includes the ability to monitor placement by the filters ISPs use, track inbox placement by region, country and ISP, and easily explore issues affecting campaigns.

"Thanks to Return Path we have a team of experts to guide us through the complex maze of inbox placement and reputation management,” said Mike Hodapp, director, Digital Marketing, Dillard’s Department Stores. “In terms of ROI, beyond helping us to secure a profitable holiday shopping season, we see the returns every day as our email revenues continue to grow."

More information about Inbox Monitor can be found at http://www.returnpath.com/solution-content/inbox-monitor-lobby.

About Return Path

Return Path is the worldwide leader in email intelligence. We analyze more data about email than anyone else in the world and use that data to power products that ensure that only emails people want and expect reach the inbox. Our industry-leading email intelligence solutions utilize the world’s most comprehensive set of data to maximize the performance and accountability of email, build trust across the entire email ecosystem and protect users from spam and other abuse. We help businesses build better relationships with their customers and improve their email ROI; and we help ISPs and other mailbox providers enhance network performance and drive customer retention. Information about Return Path can be found at: www.returnpath.com.

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