|By Business Wire||
|September 18, 2012 09:54 AM EDT||
Mobile Posse, the leading provider of mobile home screen messaging and consumer insights, today announced the appointment of two key sales positions within the organization. The company added Daniel Fowler as Executive Vice President of national advertising sales and Sharon Kelley as Vice President of Sales, western region. These additions to the sales team come on the heels of the company’s recent major milestone of reaching 15 million subscribers and closing $5 million in Series C funding.
As EVP of national advertising sales, Daniel Fowler will leverage his 30 plus years of sales expertise to drive awareness of the value of home screen messaging and advertising. Dan has a very diverse background in driving sales within startups and established companies. Prior to joining Mobile Posse, Dan handled business development for Perfect Sense Digital, a web-based product strategy company and before that he was EVP of Sales for Captivate Network, a Gannett Company. Daniel spent more than seven years driving sales at AOL.
Sharon Kelley joins as VP of Sales in the Western region with a proven track record as a digital executive that maximizes revenues with new sales and grows existing relationships. Prior to joining Mobile Posse, Sharon served as Chief Revenue Officer of Adregate Markets and CEO of Bridge Sales & Marketing. Also an AOL veteran, Sharon spent more than ten years as a Director in the Retail category.
“Both Dan and Sharon bring tremendous sales expertise to Mobile Posse and will help drive the business during this exciting period,” said Jon Jackson, Founder & CEO of Mobile Posse. “As more and more marketers tap Mobile Posse’s home screen messaging platform to reach 15 million highly engaged opted-in cellular subscribers, we are thrilled to add critical mass to the sales team.”
An increasing number of carriers utilize Mobile Posse to engage subscribers including Verizon Wireless, MetroPCS, U.S. Cellular, and Cricket. The Mobile Posse platform allows wireless carriers and advertisers to proactively engage consumers with graphical interactive messages and surveys via the home screen of mobile phones. Carriers leverage the platform to deliver full–screen, full-color CRM messages supporting customer service and product initiatives. Consumers opt–in to the free service to receive helpful and timely information, such as weather forecasts and local gas prices, along with valuable offers from national and local advertisers.
About Mobile Posse
Mobile Posse, Inc. is the leading provider of next-generation mobile marketing, CRM and research solutions for the home screen. Mobile Posse enables advertisers, content providers, research organizations and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive home screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers home screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA, with offices in New York and San Francisco. For more information about Mobile Posse, please visit http://www.mobileposse.com.