Sourcebits, Inc., a global expert in mobile, web, and cloud development, launched its newly designed corporate website today. The retina-ready website is built on responsive principles that allow it to be viewed on any device, and is inspired by print media rather than typical web design themes.

“If Sourcebits is going to advise clients on strategy and design with regards to cutting-edge technologies, we should lead by example,” said Sourcebits CEO, Rohit Singal. Sourcebits addressed the need for a consistent experience across every mobile device by taking advantage of responsive web design, which allows a website to adapt effortlessly to ensure a beautiful experience for users, by cascading information across devices, depending on their screen size.

“Responsive design strikes a delicate balance between adapting one design across different devices and platforms and maintaining a single consistent experience,” said Apple Design Award winner and Sourcebits Managing Partner, Piotr Gajos, “We combined our knowledge in both web and mobile platforms to create a solution that is relevant and effective to both.”

The site’s high-level aesthetic was inspired by Japanese design. “The goal,” explained Gajos, “is to create an experience of subdued, non-intrusive elegance where the user is presented with a design so mesmerizing it almost incapacitates them—without being loud or overwhelming.”

The site also takes inspiration from principles of world-class print design. “We wanted to capture the visual excellence of a top magazine, in a web format that translated seamlessly from desktop to mobile devices,” explained Gajos.

About Sourcebits:

Based in San Francisco, California, and backed by Sequoia Capital and IDG Ventures, Sourcebits has delivered mobile, cloud, and web solutions for companies including GE, SAP, Intel, MIT, P&G, Hershey’s, and Coca-Cola, as well as emerging technology companies such as Knocking, Peel, TwitPic, CloudOn, and Sling Media since 2006. Ranked as the 38th fastest growing technology company on Lead411’s Technology 500 list, Sourcebits’ team of 400 designers and developers has executed over 500 successful mobile, web, and cloud solutions on platforms including, iOS, Android, WinPhone, and Blackberry— with more than 20 apps reaching the top ten in their categories in global app stores.