|By Business Wire||
|September 20, 2012 09:02 AM EDT||
Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, was recognized by the Massachusetts Technology Leadership Council (MassTLC) 2012 Technology Leadership Awards, winning the “Innovative Technology of the Year: Sales and Marketing” award. The company was honored for its end-to-end curation software that enables marketers and publishers to easily find, organize and share content.
“We are thrilled to be acknowledged by MassTLC in such a competitive local technology landscape,” said Pawan Deshpande, Curata founder and CEO. “Our top priority is to enable time-strapped marketers and publishers to have the relevant content they need at their fingertips. This award is tremendous validation of our software’s relevance for today’s marketers and we will continue to strive to provide the most innovative solution in the content curation space.”
While there are a variety of content curation tools on the market for consumers and publishers, there is a lack of relevant solutions for the business world. The issue of time is a top concern for marketers, as according to Curata’s 2012 Content Curation Adoption Survey, 75 percent of marketers cited a lack of time as their biggest content marketing challenge. Curata fills that content need and gives time back to marketers and publishers by providing an advanced algorithmic curation software that enables them to curate third-party content from multiple sources, and tag and categorize the content for easy organization. In a matter of 20 minutes or less a day, Curata users can share this content through a variety of channels including social media, websites and email newsletters.
The MassTLC Awards recognize leading people and organizations in technology, with a committee of 40 industry executives, thought leaders and local media selecting the nominees and winners. For a full list of finalists and recipients in each category, please visit www.masstlcawards.org.
About Curata, Inc.
Curata, Inc. provides easy-to-use marketing solutions for content curation and content marketing. Curata allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.curata.com.