|By Business Wire||
|September 20, 2012 09:08 AM EDT||
SpyderLynk, a leading mobile engagement platform company for marketers and creator of the SnapTag™, is delighted to announce that both PROMO Magazine and Digiday have honored it and its client, Glamour Magazine, with awards for their breakthrough Buy-it-Now Mobile Commerce campaign. PROMO honored them with a Pro Award in the Best Mobile Promotion category and Digiday honored them with a Digiday Mobi Award in the Best Mobile Direct Response Campaign category.
The PRO Awards recognize outstanding promotion marketing in 27 categories. They are the benchmark for outstanding creativity in the marketing industry, as judged by a jury of independent experts. The other finalists in the Best Mobile Promotion category included LG Mobile, Sony Pictures and Unilever.
The Mobi Awards honor overall excellence and breakthrough achievement for mobile media, marketing and advertising in 14 categories. The other finalists in the Best Mobile Direct Response category included American Express and Pandora.
“These are great honors for Glamour and SpyderLynk, especially given the other innovative companies that were competitors in the two categories,” said Nicole Skogg, Founder and CEO of SpyderLynk. “Glamour is blazing a new trail in the publishing industry, deploying our robust suite of mobile activation tools to create an engaging consumer experience and delivering what consumers want. They and their advertisers are building campaigns designed to educate, entertain, drive purchase consideration, activate a sale and build a sustainable mobile connection with consumers – all while enhancing brand affinity.”
The “Buy-it-Now” mobile commerce campaign enabled advertisers to activate a sale where and when consumers were motivated by advertising. Consumers could purchase products on-the-spot throughout Glamour’s March issue. To build awareness around the March issue, Glamour worked with its advertisers to generate buzz by creating and unveiling additional mobile shopping experiences prior to the magazine’s March publication. These included “Taxi Shops” and a “shoppable” outdoor wall dubbed the Apothecary Wall. Both provided consumers with the ability to purchase products while in NYC at the height of the fashion season and allowed consumers to get a “sneak peek” of what would be in the March issue – an issue packed with “Buy-it-Now” SnapTags.
In summary, the campaign, powered by SpyderLynk’s mobile engagement platform, delivered:
- A mobile shopping experience
- A social connection
- A secure mobile check out
- A sale beyond retail
- A mobile wallet set up
- A delivery confirmation
SpyderLynk’s mobile platform allows marketers to activate meaningful mobile marketing engagements using its iconic, QR code alternative, the SnapTag, and a robust suite of marketing solutions. Consumers with smart- or standard- camera phones can snap or scan SnapTags featured on packaging, advertising, signage or screens to bring brand experiences to life. SpyderLynk’s mobile engagement platform combines all the tools a marketer needs to build, serve and measure action-rich digital experiences enabling mobile purchases, coupon downloads, free sample requests, video views, opt-ins, promotional entries, Likes, Pins, Follows, Posts, Tweets, and more. SpyderLynk’s highly integrated solutions are accelerating purchase cycles and driving marketing results for brands such as Coke Zero, Glamour, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota, Dos Equis, the Dallas Cowboys and others. SpyderLynk can be found online at www.spyderlynk.com. Follow us on Facebook, Twitter and through the #SnapTag hashtag.