Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that the agenda for the October 22-23 Sales & Marketing 2.0 Conference in San Francisco will address how sales organizations can benefit from the exploding trend of big data.

Conference organizers believe this trend will be a key competitive differentiator for its audience of sales executives, which includes VPs of Sales and Directors of Sales Operations.

Research from Deloitte predicts that more than 90 percent of the Fortune 500 will “likely have at least some BD [big data] initiatives underway” by the end of 2012, which will be reflected by industry revenues of anywhere between $1-1.5 billion.

Conference host Gerhard Gschwandtner, founder of Selling Power, says that big data will have an “enormous impact” on the sales organization of the future.

“Big data is going to change the way VPs of Sales lead, manage, and understand their sales organizations,” Gschwandtner says. “As sales leaders start to leverage big data, they will be able to scale cost-effective strategies that will help them transform into highly competitive, highly efficient machines.”

Chris Jones, Chief Sales Officer at big data application software provider PROS, will address the influence of big data on sales in his keynote, “How Big Data Gives Your Team a Competitive Advantage,” on October 23 at the Sales & Marketing 2.0 Conference in San Francisco. In a recent blog post (“Are You a Discount Leader or Loser?”) Jones argued that data about markets, customers, and products is the “ultimate opportunity for improving sales effectiveness.” His keynote will expand on that concept and reveal how sales leaders can use big data to identify opportunities that will close, offers that will sell, and prices that will win.

About the October 22–23, 2012, Sales & Marketing 2.0 Conference

See a list of speakers.

Get an overview of the two-day agenda.

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