|By Marketwire .||
|September 20, 2012 08:10 PM EDT||
BOSTON, MA -- (Marketwire) -- 09/20/12 -- PXT Payments, a mobile payment app and digital wallet provider, will launch its full featured, geolocation-based mobile payment app looped in this weekend at College Fest. looped in is the payment method of choice at the door to get in, and for several exhibitors including Harvard Student Agencies, at this convention that draws more than 16,000 college students in the Boston Metro area.
looped in will also host the official "College Fest Deals," a group of digital merchant offers inside the app in the Deals section, available long after the Fest ends. PIN protected, looped in is safer than cash, debit, or credit cards, is completely free, and will make entry lines move faster, rewards for students instant and ongoing, and paying for anything as easy as texting -- users can even send each other pictures and text with money in seconds.
Like an ATM on your phone, geolocation-based looped in ups the ante for all mobile payment systems and the user-merchant experience. For consumers, it's the payment app that does everything, all for free. It's a full wallet, with seamless payments from an app, not a gimmick replacement for credit card processing. Consumers can transact both online and offline with PIN security, redeem offers as part of a transaction and send friends deals they're not using.
"We're excited about how looped in will help make the College Fest experience even more innovative, fun, and easier flowing -- with less wait time in line, great rewards for students and student groups, and geolocation to show freshmen where local places are in relation to their dorms," said David Yarus, community manager for College Fest. "Beaming money to each other is awesome on its own. And looped in's support of the college community is key."
One of the first rewards is that College Fest attendees who pay with looped in at the door get a raffle ticket for a free iPad. At the looped in booth 328, right next to Stage 2, students who hand that raffle ticket in can let the pay-by-phone experience begin:
Grab a snack from Wollaston's grocery mini mart, spin the wheel of fortune and get money beamed to your phone, buy clothes at a discount from SneakerBox and Kush Groove Clothing. Learn about your new college city with Guide to Life at Harvard and Guide to Life in Boston student-tailored books and their new mobile app versions. Or get your hands on a Memory on Hand memory stick bracelet. Plus attendees who text 20122 the word looped, and then activate the app, are automatically eligible for a $300 raffle prize.
"Harvard Student Agencies is excited about the power looped in will ultimately give us to make the mobile payment app versions of our guide books interactive, and capable of online secure payments," said Sarina Patterson, managing director, Harvard Student Agencies Marketing. "These books are for students, with reviews conducted by impartial students, and to make that book interactive is exactly the sort of innovation that empowers students."
To use looped in, consumers simply download the app onto any iPhone or Android, instantly load money, and then start acting like they have money stored right in an app. Aside from paying at 100s of merchants and restaurants, looped in app users can send money to any friend or family member in the United States, in less than 10 seconds, absolutely free -- just by keying in their friend's phone number. It's like texting, plus your money.
Consumers can also pool money, online or offline. Instead of throwing down four debit cards at a restaurant to pay, three friends simply send money to the fourth friend's looped in app -- by keying in their phone number and hitting send inside the app. Pooling money online revolutionizes consumer ability to collectively make shopping cart purchases. Have four students in a dorm room who want to order in food from online delivery services such as looped in partner menu24hours.com? They can send money to one person's phone. Then that person keys in their phone number in the shopping cart. Never before have groups of people been able to group-shop online. So if there's a buy one get one free situation, or bulk discounts, consumers can now take advantage of it online.
"Mobile usage is growing and we know that consumers will likely begin to gravitate towards mobile payment options. We chose looped in because of its secure payment features and social media capabilities," said Brett Miller, owner of Northeastern University-based Wollaston's Grocer. "We are excited to be part of the student and merchant community effort to make our relationship more interactive."
Consumers can move money in and out of their looped in account from checking, credit card, or PayPal accounts. Unique to mobile payments, when money is loaded into a looped in account, there is absolutely no personal data or banking data stored, captured, or sent. Please visit areyoulooped.in
Chief Marketing Officer