SYS-CON MEDIA Authors: PR.com Newswire, Wayne Ariola

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CDNs Impact Value Chain for Big Data and Media Content Delivery

Increasing expectations from end-users for the management of big data and premium services such as IP-based video-on-demand, live streaming and HD broadcast, are changing the way media content and data are delivered. The escalating demand from consumers is driving the need for CDNs, to help content providers manage this need with a more direct, reliable route. As CDNs play a prominent role in the way the content delivery ecosystem is evolving, key players in the space including market leaders Akamai, as well as EdgeCast and Amazon, will speak at this year’s CDN World Summit.

It is estimated that CDN networks already deliver over 40% of the world’s Internet traffic, with this figure fast approaching 90% on some networks during peak times. Increasingly, major service providers are investing in CDN infrastructure to reduce traffic volumes and increase performance. This will have a huge impact on networks in terms of big data, keeping the Internet open for the creation of new revenue opportunities.

The old value chain in which operators buy and sell content packages is changing to see network operators build and sell distribution resources to content owners, allowing for greater reach and quality of service. Unless operators adapt to this changing market by becoming a CDN themselves and utilizing their infrastructure, they face the risk of being cut out of the distribution chain.

Chris Drake, Senior Research Analyst at Informa Telecoms & Media said: “A growing number of CDN service providers are recognising the opportunities for big data delivery. From online retailers to government institutions and financial services firms, there’s a need to ensure that premium and mission critical data is delivered effectively, securely and promptly. While the price of video delivery has fallen significantly in recent years, the enterprise customers of CDNs are still prepared to pay a premium to ensure their data is given priority treatment and delivered with guaranteed service levels.”

To date, the list of sponsors for the CDN World Summit includes: Alcatel-Lucent, Akamai, Cisco, Huawei, EdgeCast, Mirror Image Internet, Edgeware, Ericsson, Equinix, Oversi, Qwilt, Verivue, Agama Technologies, Broadpeak, Skytide, Wowza Media Systems, PeerApp, Jet-Stream and Allot Communications.

The event will take place at the Thistle Marble Arch Hotel in London on 2-4 October 2012. To view the full event programme and register for CDN World Summit, please visit www.cdnworldsummit.com or call +44 (0) 20 7017 5506. Alternatively, keep up to date with the event on Twitter @CDNworldsummit or using #cdnws.

About CDN World Summit
Part of the successful TV Connect Global Events series (previously known as IP&TV World Series), this year's CDN World Summit will look at monetisation strategies for telcos and weigh up various technologies and the way they will affect future network management.

The CDN World Summit has become the event trusted by the industry for developing strong relationships with all major influencers and players in the market, including service providers and vendors alike.

For further information about CDN World Summit or to register to attend go to www.cdnworldsummit.com/

About Informa Telecoms & Media
Informa Telecoms & Media (www.informatandm.com) is the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content. Informa Telecoms & Media also organises 125 global annual events, attended by more than 70,000 executives worldwide.

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