|By NeonDrum News||
|September 21, 2012 04:23 PM EDT||
Telnames (www.telnames.com), a leader in mobile-ready website creation and online contact pages for local businesses, today announces that it has completed a major call measurement study which demonstrated that 43 per cent of .tel profile page views resulted in phone calls to directory and local search advertisers.
The 12-week study examined the phone calls that were generated from a representative sample of over 1000 .tel business profiles for local businesses in Europe and North America. All merchants were either customers of or listed businesses in the leading yellow pages brands in the US, Canada and Europe. For the study, the local merchants' phone numbers were replaced with leading call measurement provider Telmetrics' call tracking numbers, and the volume of calls and page views of the .tel profiles was measured. The study demonstrates the efficiency of .tels in connecting users with merchants by phone, which is the preferred contact for most advertisers in the yellow pages and local search sectors.
With online searches for local businesses increasingly shifting to mobile devices, Telnames enables merchants and directory publishers to capitalise on this trend and easily create mobile-ready .tel business profiles that include all the essential contact information that users on the go need - displayed perfectly on smartphones. All information is set out on a single page designed to give the mobile user the best user experience, including convenient "click-to-call" links.
Telnames .tel websites are helping merchants of all sizes, and from across all sectors, to win new business from the huge number of prospective buyers that now search online for businesses using a smartphone. Recent research has shown that 61 per cent of customers who visit a mobile-unfriendly website are likely to go to a competitor's site (source: Google's Karim Temsamani at IABALM 2012). Offering readily-accessible contact information - including a phone number, clearly displayed on the homepage - is now fundamental for capturing online browsers.
Commenting on the study findings, Telnames Chief Marketing Officer Ian Bowen-Morris said: "With the adoption of call metering by directory publishers and the low cost of .tel domains, publishers have an unrivalled opportunity to quickly enhance their customer value propositions. Publishers can easily create .tel profiles for their customers from their local listings data, adding the tracking numbers they use in print and online yellow pages adverts, to generate incremental calls whilst at the same time providing a simple yet very effective mobile solution." He continued: "With Telnames, publishers can enable their customers with mobile-ready .tel websites quickly, easily and at exceptionally low cost."
Bill Dinan, President of Telmetrics Inc. (www.telmetrics.com) added: "Online-offline attribution is the key to validating the effectiveness of local mobile search. We are delighted to be working with Telnames to prove the value of its mobile-ready websites through this rigorous call measurement study."