Research and Markets (http://www.researchandmarkets.com/research/9d23t8/online_travel) has announced the addition of the "Online Travel: Shift of Power to Consumers" report to their offering.

The online travel revolution which has taken place in the last 10 years has led to substantial changes in the travel industry's competitive environment. These are so significant to force companies re-think their business models. In particular, consumers now play a much more central and active role, while technology players have become essential partners for travel companies. Customer knowledge and social interaction are key requirements to compete successfully in this new environment.

Euromonitor International's Online Travel: Shift of Power to Consumers global briefing offers an insight into to the size and shape of the Travel And Tourism market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Why buy this report?

- Get a detailed picture of the Travel And Tourism market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Introduction

Market Background

Global Overview

New Travel Retail Landscape

Social Media and Tourism

Internet on the Move

Competitive Landscape

Towards a New Business Model

Opportunities and Future Outlook

Report Definitions

For more information visit http://www.researchandmarkets.com/research/9d23t8/online_travel