|By Business Wire||
|September 21, 2012 12:59 PM EDT||
Global leader in real-time content creation and publishing, ScribbleLive announced today the launch of its 1.5 Billion User Minutes Program, which, in conjunction with the company’s Syndication Marketplace, will allow enterprise customers to dramatically increase the amount of authoritative, real-time content they offer to their audiences and reduce the cost of creating and sharing content.
The 1.5 Billion User Minutes Program, gives each ScribbleLive enterprise customer access to a pool of engagement minutes, which they can use to receive content, free of charge, from other news or corporate outlets on the ScribbleLive network.
“The 1.5 Billion User Minutes Program will significantly impact the quality of authoritative news content that online publications are now able to share with their readers,” says ScribbleLive CEO and co-founder Michael De Monte. “It will allow innovative online publications, such as Mashable, to offer their readers the most comprehensive expert coverage of breaking news stories and globally-significant events and allow followers to access real-time updates on the stories that matter from the most reliable names in news.”
Mashable showcased how online publications are using the Syndication Marketplace with their coverage of the Apple iPhone 5 announcement. The outlet syndicated their coverage of the announcement to more than 80 media outlets around the world, extending their brand and allowing receiving outlets to provide coverage of an event that would have been unavailable otherwise.
"We were happy to take the syndication feed; our readers found it very useful,” said Jill O'Sullivan, editor at Thomas Crosbie Media, which owns several titles including the Irish Examiner. “In the absence of this feed from Mashable, our coverage would have been limited to one story from the Press Association, after the main announcements. We are still establishing ourselves on live blogs, so any and all coverage from big-ticket events is welcome."
ScribbleLive users can access content in the Syndication Marketplace. The Marketplace gives content producers the opportunity to create new revenue streams by syndicating live coverage that they are already producing for their own networks, and allows outlets, regardless of size, to offer readers live content globally as news is happening.
Driven by the growing demand for real-time news and event coverage, ScribbleLive has established itself as the market leader in real-time content with a feature-rich platform that powers liveblogging, real-time journalism and on-the-fly storytelling. We also create new revenue opportunities for news organizations through content syndication and advertising to drive billions of real-time updates each month for hundreds of major digital sites, corporations and NGOs around the world.
ScribbleLive is a privately owned company based in Toronto, Canada. Its investors include Summerhill Venture Partners and Rogers Ventures.
More information about ScribbleLive can be found at www.scribblelive.com.
Or visit ScribbleLive at Booth 16 at the Online News Association Conference from September 20th to 22nd.