SYS-CON MEDIA Authors: Nicole Gorman, RealWire News Distribution, Gathering Clouds, CloudCommons 2012

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Your Buyer on Fear

Fear does work as a motivator for we humans. In fact, fear is probably the strongest motivator we have. But just because it works it doesn't make it right, now does it?

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More Stories By Rebel Brown

For over twenty years, Rebel Brown has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches. Rebel’s best selling market strategy book, Defy Gravity, is a guide to creating Powerful Market Positions in today’s new economy. Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, ChangeThis.com, First Business TV, Exceptional People and more.