RF IDeas, Inc., a leading provider of desktop proximity and contactless smart card reader solutions, today announced that it will combine its two existing product brands, pcProx® and AIR ID®, into a single brand – pcProx. There will be no change to the existing functionalities or features of AIR ID branded card readers, other than the brand name being absorbed into the pcProx brand name. Effective immediately, pcProx will come in three product categories: pcProx 125 kHz, pcProx 13.56 MHz, and pcProx Plus, which is a combination of both frequencies.

Throughout the company’s existence, numerous card readers have been introduced under the pcProx brand and AIR ID brand, where the key differentiator amongst the two brands was the frequency compatibility. The bringing together of these two brands is intended to create a streamlined product offering and to simplify the ordering process for our customers.

“Since the founding of RF IDeas in 1995, we have developed an extensive product line offered to accommodate our customers’ unique needs,” says Richard Landuyt, President of RF IDeas. “By combining these two versatile product lines, our customers can leverage the power of the pcProx brand name even further.”

Customers will start noticing the RF IDeas website, online store, RF IDeas invoices and product labels will begin to reflect these changes starting in October 2012. For any questions or a complete list of products affected by this change, please contact RF IDeas sales at 866-439-4884 or sales@RFIDeas.com.

About RF IDeas:

RF IDeas, founded in 1995, is the innovator of WaveID^®, the new standard for badge-based authentication and identification solutions powered by RF IDeas readers. Under the WaveID umbrella, RF IDeas designs, develops, and manufactures a complete line of pcProx^® card readers that support nearly every proximity and contactless smart card in use worldwide. RF IDeas readers come in many form factors and are used in numerous applications and OEM solutions including: multi-function printers, kiosks, building and door access, point-of-sale, attendance management and computer logon. In addition to pcProx readers, RF IDeas also offers magnetic stripe card readers, Wiegand Converters and Software Developer’s Kits.

Inc. magazine ranked RF IDeas No. 13 in the Computer Hardware Industry on its Inc. 500|5000 list, an exclusive ranking of the nation’s fastest-growing private companies. To view a variety of applications utilizing RF IDeas card readers, visit www.youtube.com/RFIDeas. For further information please email: sales@RFIDeas.com and connect via social media at www.Facebook.com/RFIDeas and www.Twitter.com/RFIDeas.