INDIANAPOLIS, IN -- (Marketwire) -- 09/25/12 -- Business-to-business marketers today close less than 4 percent of marketing-generated leads, and the average sales cycle has increased by 22 percent over the last five years, according to a new infographic from Right On Interactive ( http://www.rightoninteractive.com ), a lifecycle marketing automation company that helps organizations win, keep and grow business. The infographic illustrates the challenges companies face in generating and converting sales leads.

"The Ecosystem of Lifecycle Marketing" draws on multiple industry sources to show the need for an evolution in marketing automation to accommodate the entire lifecycle of a customer. With lifecycle marketing, companies build engagement with customers and prospects by nurturing their interaction with the brand and moving the right relationships forward.

Right On Interactive's infographic illustrates why lifecycle marketing is being embraced by marketers. Nearly 60 percent of marketers expect to adopt a lifecycle email marketing strategy within the next two years. However, lifecycle marketing results depend on proper implementation and access to customer data.

"With 64 percent of chief marketing officers lacking the right processes to manage marketing automation, there is a need for information on how to properly align data and automation systems," said Troy Burk, CEO of Right On Interactive. "Digital marketing efforts can only succeed if fueled with accurate and current data."

To download the infographic, go to www.rightoninteractive.com/the-ecosystem-of-lifecycle-marketing-infographic.

About Right On Interactive
Right On Interactive is a lifecycle marketing automation software company that helps organizations win, keep and grow business. Right On Interactive's solution drives prospect and customer engagement throughout the entire lifecycle of an individual's or organization's relationship with a brand. Right On Interactive serves clients of all sizes in various industries, with a focus on the technology, finance and retail sectors. Founded in 2006, Right On Interactive is privately held and is headquartered in Indianapolis. For more information, visit http://www.rightoninteractive.com or follow on Twitter at @roi_marketing.

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