Research and Markets (http://www.researchandmarkets.com/research/kgvq6n/global_business) has announced the addition of the "Global Business Analytics Software Market 2011-2015" report to their offering.

TechNavio launched its report Global Business Analytics Software Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers' understanding of the significant trends impacting this market.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''Currently, the high adoption rate of SaaS-based analytical solutions by enterprises is one of the emerging trends in the Global Business Analytics Software market. The growth potential of the Global SaaS-based Business Analytics Software market is twice the growth potential of the Global Business Analytics Software market. Budget constraints for IT, insufficient time to build the in-house software, and cost advantages attached to hosted or on-demand software subscriptions are the primary factors responsible for the increased adoption of SaaS-based business analytics solutions by enterprises.''

According to the report, the increase in big data is driving the need to adopt business analytics software for analyzing and using big data effectively. The large volume of data makes it practically impossible to manually analyze it; organizations require business analytics to keep a track of such a large amount of data. Business analytics helps enterprises optimize their business decisions and innovate new business models and product and service offerings. Therefore, the availability of big data as a part of the corporate information framework is driving the demand for business analytics software for analysis and decision making.

Further, the report also discusses that the presence of a large number of open-source business analytics vendors is one of the major challenges faced by the Global Business Analytics Software market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

Key Topics Covered:

01. Executive Summary

02. Introduction

03. Market Coverage

04. Market Landscape

05. Geographical Segmentation

06. Key Leading Countries

07. Vendor Landscape

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis

15. Other Reports in this Series

Companies Mentioned:

- IBM

- Microsoft

- Oracle

- SAP

- SAS Institute

- Teradata

- Tableau Software

- QlikTech

- MicroStrategy

- Infor Global Solutions

- Information Builders

- Tibco Software (Spotfire)

- Endeca Technologies

- Rosslyn Analytics

- Cloud9 Analytics

- Oco

- Bitam

- ClickBase

For more information visit http://www.researchandmarkets.com/research/kgvq6n/global_business