LONDON, UNITED KINGDOM -- (Marketwire) -- 09/27/12 -- A firm favourite of celebrities including Miranda Kerr and actresses Kate Winslett and Melanie Griffith, illusion dresses are the latest must-have addition to a woman's wardrobe alongside little black dresses.

According to the latest figures released by Very.co.uk, one of the UK's leading online department stores, sales of illusion dresses have rocketed by 213% since pictures of celebrity wearers hit the news and fashion pages.

Very.co.uk's Head of Buying Womanswear, Julie Donnelly, puts the latest fashion craze down to the desire to look good and feel great: "Finding that elusive wardrobe staple that makes you look a million dollars and feels amazing can be a tough task. Illusion clothing like our Love Label Colour Block Dress has come to the rescue, using quirky design elements to create a figure-flattering wardrobe must-have for every woman."

NOTES TO EDITORS

About Very:

Very is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada.

The Group has 5m active customers.

Very boasts celebrity collections from Fearne Cotton, Holly Willoughby and many more.

The Shop Direct Group brands receive over 600,000 website visits every day.

We deliver more than 25m parcels a year.

We sell more than 800 brands - including leading fashion labels and our own brands.

Our brands include:

Very.co.uk

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Very.com