|By Business Wire||
|September 27, 2012 10:29 AM EDT|
myList, after recently announcing the official launch of its Facebook app designed to inspire interaction and conversation around meaningful things, is now announcing and launching its “Add It To Win It” promotion in preparation for the IRONMAN® World Championship on October 13 in Kailua-Kona, Hawaii.
With top athletic gear providers like 2XU and TYR Sport adding myList to their Facebook pages, triathletes can now discover, save and share the products and information that help them excel in their sport … all with, and among, their trusted Facebook community. And from now through October 13, triathletes can easily enter to win these products.
“We are thrilled to be the presenting sponsor at the IRONMAN® World Championship, and this promotion is a way to share that excitement with the broader triathlete community, even those who won’t be able to be in Kona. We will be selecting one thing each day, and choosing a winner at random from among the users who have added that thing to a list. We have some really great gear to give away to endurance athletes of almost all types, and we’re adding more each day,” commented Jennifer Silverberg, VP, Marketing for myList. Participants can also follow the “Add It To Win It” lists to be notified as new things are added.
The promotion began September 19, and will continue through the IRONMAN® World Championship in October. To enter, simply visit www.facebook.com/ironmantri, click on the MyList tab, and add the things you want to win. Lists are also shown on the Facebook Pages of participating brands - for example, TYR (www.facebook.com/TYRSportInc) and 2XU (www.facebook.com/2XUNorthAmerica). Winners will be announced daily on the IRONMAN® Facebook page.
myList is a free Facebook application that helps people discover, save and share the things that matter to them, and provides an unprecedented opportunity for Facebook Pages of all kinds, including manufacturers and retailers, to reach the Facebook audience. Launched in late Summer 2012, myList already provides product visibility and ecommerce opportunities for over 16 million products. Key myList investors include ICG (ICGE) and Aweida Capital Management. Experience myList by searching for it within Facebook or going to www.mylist.com.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.