Disruptive Proprietary Solution Can Instantly Identify the Source of Pirated Audio and Video

VANCOUVER, Oct. 4, 2012 /PRNewswire/ - Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY), the global standard for the secure distribution of pre-release music and music videos to radio and the creator of a new cross platform video streaming format, is pleased to announce that its disruptive watermarking technology will be patented in Japan.  Approval was received and the patent is expected imminently.

Two patents have been granted for this technology in the US and a third US patent is pending.  Parallel patents are in the application stage in markets around the world, including Canada, Europe and Asia.

This novel technique embeds an inaudible digital trace or watermark into the content and this trace survives duplication, filtering, down sampling and conversion into other formats, including non digital ones such as an over the air broadcast. Unlike competing watermarking solutions, it is faster to embed or detect and it is extremely robust without affecting audio quality.  The company is not aware of anything similar and believes this technology has strong commercial value and that this technology could be widely licensed directly outside of other Destiny products.

This will be the company's fourth granted patent. Besides the three watermarking patents, Destiny also has a patented locking technology, Digital Media Distribution Method and System (7466823) that is compatible with peer to peer networks, but still locks content to only play on authorized computing devices. These patented solutions give the content owner the choice of locking content, so it can't be copied or allowing copies, but protecting those copies with a watermark to identify unauthorized duplication.

Destiny has a toolbox of proprietary technologies that better enable digital distribution and the company is pursuing a strategy of trade secrets, trademarks, copyrights and patents where appropriate.  Besides the set of music distribution patents, seven patents are pending for a new technology that enables a single video format to play on all modern PC's, laptops, internet enabled TV's, smart phones, tablets and e-book readers without a player plug in.  The corresponding technology is anticipated to be commercially available, early in the new year.  An advanced pre-release demo is anticipated later this month.

About Destiny Media Technologies, Inc.

Universal, EMI, Warner, Sony and one thousand other labels use Destiny's secure distribution service to deliver most of their pre-release music to radio, online retail, DJ's, sports stadiums, journalists and VIP. Destiny's instant play streaming includes internet radio, internet TV, online surveys and new cloud and mobile offerings. Patents include watermarking, peer to peer locking and pending cross platform playerless streaming video.

SOURCE Destiny Media Technologies, Inc.