|By PR Newswire||
|October 4, 2012 03:06 PM EDT||
NEW YORK, Oct. 4, 2012 /PRNewswire/ -- The holiday season is the perfect time to get wrapped up in giving to others – and Kahlua® is doing just that. Through a contribution to One Warm Coat™, a charitable organization that helps support coat drives across the U.S., Kahlua is lifting spirits with its "Share the Warmth" campaign.
Beginning October 1, each person who visits www.facebook.com/kahlua and clicks the "Share the Warmth" button will trigger a $1 donation from Kahlua to One Warm Coat, with a maximum goal of up to $100,000. Funds will be used by One Warm Coat to help support their efforts in the promotion of local coat drives and in giving back to communities across the country. Other ways to trigger a donation include: clicking a button on the Kahlua Facebook page to "toast friends" and invite them to participate in the "Share the Warmth" initiative while getting access to delicious Kahlua cocktail recipes; or scanning a QR code on point of sale materials at retailers where Kahlua is sold, which will also drive to Facebook.
"The holiday season is a time to enjoy warmth and spark meaningful connections," said Anna Battiloro, Senior Brand Manager, Kahlua. "Every person who clicks the 'Share the Warmth' button helps Kahlua support One Warm Coat and give back to local communities."
Also heralding the holiday season is the newly-released Kahlua® Gingerbread. The latest entry to Kahlua's limited-edition holiday line, Kahlua Gingerbread joins Kahlua® Peppermint Mocha in making the season an indulgent gift for the senses.
Kahlua Gingerbread features notes of gingerbread, nutmeg and subtle cinnamon and clove, blended with the classic taste of 100% Arabica coffee and sugarcane rum.
The returning limited-edition Kahlua Peppermint Mocha boasts a luxurious blend of cool peppermint and dark chocolate that complements the rich flavors of Kahlua. The holiday offerings are available nationwide while supplies last at a suggested retail price of $17.99.
Kahlua Gingerbread and Kahlua Peppermint Mocha can both be served on the rocks or for a more festive experience try these holiday-inspired cocktails:
The Cookie Martini:
1 ½ parts Kahlua® Gingerbread
1 ½ parts ABSOLUT® VODKA
Combine ingredients in a cocktail shaker. Add ice and shake. Strain into a chilled martini glass. Garnish with a cinnamon stick and enjoy.
Kahlua Mint Chocolate Celebration:
1 part Kahlua® Peppermint Mocha
2 parts hot chocolate
Combine all ingredients in a mug and stir. Garnish with a sprig of mint and enjoy.
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu® flavored rum, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
ABOUT ONE WARM COAT
One Warm Coat (OWC) is a national nonprofit organization that assists in the donation of coats. OWC helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute them free, to people in need. Its mission is to ensure that anyone who needs a coat has one. Providing this simple, yet vital, need helps people live productive lives year round. Since inception, more than three million coats have been collected and distributed through One Warm Coat activities. For more information about One Warm Coat, visit: www.onewarmcoat.org
Pernod Ricard USA
M Booth & Associates
SOURCE Pernod Ricard USA