SmartBear Software’s Chief Marketing Officer and mobile marketing and lead-generation expert, Jeanne Hopkins is interviewing three marketers as part of her panel discussion, “Three B2B Mobile Case Studies that Will Inspire You,” at the B2B Marketing Forum on Friday, October 5, 2012 in Boston, MA. Learn great tips from B2B mobile case studies from Unleaded Communications that will highlight the development of a mobile app that increased sales. Additionally, AT&T will outline the generation of mobile barcode campaigns via AT&T’s Code Management Platform and Intel will highlight its B2B mobile paid search campaign. All case studies illustrate where integrating mobile made a big impact on bottom line results.

In addition to the case study examples, Jeanne will discuss ways to incorporate mobile into marketing and how to determine the ROI of a mobile program. She was previously Vice President of Marketing at HubSpot, where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. She was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and Senior Director, Marketing Programs & Communications for Symmetricom. A firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, she coauthored the book, “Go Mobile,” a step-by-step introductory look at starting mobile marketing efforts and the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011. Follow Jeanne on Twitter @jeannehopkins.

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About SmartBear Software

More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their desktop, mobile, Web and cloud-based applications. SmartBear products are easy to use and deploy, are affordable and available for trial at the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.

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