BROMSGROVE, England, October 9, 2012 /PRNewswire/ --

The second annual performance brands report, commissioned by IWSR and just-drinks hails Diageo's Johnnie Walker the number one contender for another year running.

Alexander Smith, complied this just-drinks/IWSR 'Top Performing Spirit Brands' report which is a combination of quantitative and qualitative market research providing overall and by spirits category rankings, along with industry opinion on what have been the best-performing global spirits brands of 2011.

The report provides quantitative analysis conducted by the IWSR which ranks the top 124 spirits brands based on 2011 full-year volume data and value analysis and rates of recent growth for that year.  Findings from the just-drinks' spirit brand ratings survey, completed by just-drinks' global readership in July 2012, complements the data throughout the report.

Once again, Diageo's Johnnie Walker triumphs as number one brand

Johnnie Walker, Diageo's scotch whiskey brand came top of the rankings out 124 spirits brands and was also rated the highest in the just-drinks readership survey in terms of 'Brand Strength'. Two out of 21 of Diageo's brands landed in the top 10, with Johnnie Walker scoring 341 points, followed closely by LVMH's Hennessy Cognac with 339 points. Pernod Ricard's Chivas Regal ranked third place and four out of its 18 brands made it into the top 10.

Scotch Whiskey category dominates the ranks

The brand owners and spirits categories performance is ranked over the past 12 months, with Scotch Whiskey having the largest category on the performance brands list with a total of 33 brands. The report recognises that one of the real strengths of Scotch is its international scope. The vodka category came in as the second largest with 21 brands followed by, twelve rums, ten non-Scotch whiskies, seven Tequila brands and six gins all featured in the ranking.

The report reveals and reviews, in depth, the top ten overall spirits brands in order, includes quantitative data, qualitative survey data, focuses on the past 12 months' performance of the brand owners and spirits categories and concludes with the complete ranking table listings of all 123 brands.

Read the full report and extra Excel files for an easy read.

Aboutjust-drinks.com

Established in 1999, just-drinks is a leading online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that is delivered to over 92,000 business executives per month.

Via its web site, webinars and in-depth management briefings just-drinks offers insight into soft drinks, wine, beer, liqueur and whiskies industry developments and supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise technologies such as PLM and ERP. Furthermore, just-drinks supplies news on manufacturing developments and how the drinking industry retailers perform around the world.
For details of how just-drinks is helping decision makers make decisions, visit http://www.just-drinks.com.

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SOURCE just-drinks.com