SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Grimmway Farms Introduces New Simply Delicious Carrot Creations™

Nutritious, Low-calorie Side Dish of Fresh Petite Carrots in a Prepared Sauce Made in Minutes

BAKERSFIELD, Calif., Oct. 9, 2012 /PRNewswire/ -- Grimmway Farms today announced the introduction of their new Simply Delicious Carrot Creations– an easy-to-prepare side dish made with fresh nutrient-packed petite carrots. This new product is offered in two varieties, Roasted Garlic & Savory Herb and Honey, Brown Sugar & Cinnamon. Both flavors contain a flavored buttery dollop that once heated becomes a perfectly prepared sauce, providing consumers with a convenient new way to enjoy carrots as a delicious, low-calorie side dish or snack.

(Photo: http://photos.prnewswire.com/prnh/20121009/LA88769)

Simply Delicious Carrot Creationscan help health-conscious consumers easily incorporate the nutritious benefits of carrots into their diet. Carrots are an excellent source of beta-carotene, which is the most important plant form of vitamin A. Vitamin A supports healthy eyes and skin and helps to protect against infections. Additionally, carrots promote growth and a strong immune system, and contain phytochemicals—colorful plant compounds—that may offer protection from heart disease and certain cancers. One serving of baby carrots (85g; approximately nine medium baby carrots) is a source of over 15 vitamins, minerals and phytonutrients, vitamin A, vitamin K, potassium, vitamin C, calcium, phosphorus, magnesium, and niacin. Carrots are a nutrition powerhouse, providing essential vitamins and minerals along with phytonutrients and fiber that are important for good health.

"Now more than ever consumers are looking for an easy way to make more healthful meals for their families," said Bob Borda, Vice President of Marketing at Grimmway Farms. "By developing flavorful products with our nutrient-packed carrots, we can give consumers new, delicious ways to add vegetables to their plate — with the convenience and value they have come to expect from the Grimmway Farms family."

Grimmway Farms Simply Delicious Carrot Creationsare made with fresh carrots, herbs and spices, and creamy all-natural butter. Through Grimmway Farms' unique product development, simply remove from the refrigerator, heat microwave-safe bag in the microwave for two and a half to three minutes, remove and enjoy (oven instructions are also available). Heating the carrots marinates them in an intense, decadent, flavor-packed sauce.

Grimmway Farms Simply Delicious Carrot Creations are perfect as a nutritious snack or meal accompaniment great for everyday and for holidays. Grimmway Farms Simply Delicious Carrot Creationscome in two delicious and nutritionally-dense varieties: Roasted Garlic & Savory Herb and Honey, Brown Sugar & Cinnamon. These delicious side dishes are only 70 calories per serving and contain 110 percent Vitamin A RDA (Recommended Dietary Allowance), 2g fiber, and 1g protein.

Grimmway Farms Simply Delicious Carrot Creationsare available in October in the refrigerated produce section of major food and mass retail outlets nationwide. Suggested retail price is $2.49 - $2.79 (prices may vary depending on geographic location and retail outlet).

About Grimmway Farms
Founded in 1968, Grimmway Farms is the largest grower, producer and shipper of carrots in the world. Grimmway Farms is a produce industry leader in organic and sustainable farming practices and has been family owned and operated for over 40 years. For more information, visit the Grimmway Farms website at www.Grimmway.com.

Media Contact:
Elizabeth Lascaze, GolinHarris
213-438-8719
[email protected]

SOURCE Grimmway Farms

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